From the studio of Morna McEver Golletz
Maryland, USA
Hello Creative Arts Entrepreneurs:
In 2012 we hosted our first Creative Arts Business Summit and were overjoyed by the amazing feedback we received. We anticipated that it would be a wonderful event and beneficial to those who attended, but we were truly overwhelmed by the sharing of the attendees and the benefits they experiences. It was truly one of the highlights of my business life.
I’m the founder and CEO of the International Association of Professional Quilters where I have been helping women – and some cool men – create successful businesses from their passions in the creative arts for more than two decades. For several years I’ve been asked about an annual membership event, a place where members and other creative entrepreneurs can gather, learn how to boost their businesses’ profits and connect with like-minded creative people. That time came in 2012 and more than 40% of those first-time attendees paid to return in 2013 – even before the 2012 event had concluded.
The 2013 Creative Arts Business Summit is designed to help you — the creative entrepreneur — build business skills. And, we all know that building business skills is just part of what leads to success. We’ll talk about creating systems for success. We’ll cover how to use technology and social media. Many of our members have told me — and I know first hand — that mindset is a huge part of the picture, so we’ve included that in our agenda. We’re are bringing in outside speakers. And, because this is a member event, we’ll have several member-led panels, so we can all learn from each other. And we’ll have plenty of time for networking.
Will you take the time to work on your business rather than in your business?
I’m looking forward to your joining me and other like-minded creative entrepreneurs as we work to move your business forward at the 2013 Creative Arts Business Summit!
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Sponsored by
Interested in sponsoring this event? Click here for details.
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Event: Creative Arts Business Summit
Location: Washington, DC, Dulles Airport
Dates: April 4-6, 2013
Meals: Full breakfast is provided each morning to those who are hotel guests. Lunch is provided each day so that you’ll be able to really network with other attendees. Other treats are planned. Dinner is on your own and the hotel will provide shuttles to area restaurants.
Hotel: You will receive complete hotel/travel details at time of registration. Some details are below.
(Note agenda is tentative and additional topics may be added/substituted. Would you like to participate on or moderate a panel? Click here.)
Day One
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- What is Your Big Why, Part 1?
- Clarify your Target Market
- Develop your USP – Unique Selling Proposition
- Create Your Marketing Message
- Develop a Marketing Plan
- Vending at Shows – presented by Shelly Stokes, Cedar Canyon Textiles
- Marketing Makeovers (Evening Session)
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Day Two
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- Internet Marketing Strategies
- Your personal signature style/image with Special Guest: Mary Michele Little of One Chic Mama. (www.onechicmama.com)
- More Marketing Strategies
- Your personal marketing plan: goal setting and taking action
- Branding – presented by Susan Emory, Swirly Girls Design
- Tracking Results and Make Adjustments
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Day Three
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- Your Mindset: Thinking of yourself as a professional and course correcting your stumbling blocks
- Speak Tweeks with special guest: four-time Emmy-award winning reporter Jan Fox (www.foxtalks.com)
- Your Big Why, Part 2
- Teams and technology to support your business
- Creating systems that work
- Collaboration/Group Ventures – presented by Joan Ford, Hummingbird Highway, home of ScrapTherapy™
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Registration is now open and is first-come, first-served. Early bird pricing of $597 expires on 12/21/12 and the full price of $697 goes into effect that day.
Note: a $65 administrative fee is charged for any changes to a confirmed registration. Any registration fee refund must be requested in writing and received by March 1, 2013. After March 1 2013, no refunds will be made. If you cannot attend, you can find a substitute.
IAPQ Members: $697 one payment or 3 payments of $240. (Payments run every 30 days.)
Not a member of IAPQ-Members: $837 one payment or 3 payments of $289. (Payments run every 30 days.)
Or Join IAPQ and Register for only $816 and save $20 on your membership. 3 payments at $281 every 30 days.
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Bonuses
Special Training Call Bonuses
First 5 to register get a one-on-one coaching session with Morna.
Everyone who registers by 11:59 pm on Friday, March 1st will get a $100 travel voucher at the event.
The above two bonuses expire on Friday, March 1st at 11:59 pm.
Everyone who attends will be entered in a raffle to win an assortment of notions, tools and fabrics.
Watch for more bonuses which will be applied to your purchase today!
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[testimonial3 author=”Debbie Wendt, WendtQuilting.com ” + pic=”https://www.creativeartsprofessional.com/programs/wp-content/uploads/2012/08/wendt175.jpg”]“When Morna first put the Creative Arts Business Summit together, I wanted to attend because I wanted to catch some of Morna’s infectious energy. Before the Summit, I wasn’t quite sure which direction I wanted to go with my business. The sessions at the Summit helped to clarify for me as a business-woman where I am and how I want to move forward. The event also helped me to realize how much I am a part of an incredibly talented and giving community of professional women who are willing to share and help each other with what we are doing in quilting.”[/testimonial3]
[testimonial3 author=”Carolyn Goins, CPGDesigns.com ” + pic=”https://www.creativeartsprofessional.com/programs/wp-content/uploads/2012/08/Goins_CarolynPortrait-1.jpg”]“Before coming to the Creative Arts Business Summit, I was at a crossroads in my business. I debated whether I would get anything out of the event. I knew the “WHY” of my business but I was beginning to fear that the “WHY” was only in my mind. Throughout the three days, listening to Morna’s value-filled sessions, learning the techniques and strategies she taught us, and masterminding with the other attendees, my energy for my business returned to me. I left with the renewed belief that what I provide is of value and the inner knowledge that I really do want to continue my work. At the end of the second day, the pieces of information that had been swirling around in my brain began to come together. I feel now I have a real plan of action to take with me as I return home and move forward in my business. Despite a dismal year last year I believe that my experiences over these three days have given me what I need to revitalize and revamp what I’m doing this year and anticipate success. This was far more productive and encouraging than I ever expected! I’ll be back next year!”[/testimonial3]
[testimonial3 author=”Karen Hingson & Quilt Elegance” + pic=”https://www.creativeartsprofessional.com/programs/wp-content/uploads/2012/08/KHingson041210-726.jpg”]“I was a charter member of IAPQ and with each publication, I love what I read and learn. When Morna announced the Creative Arts Business Summit, I felt that is was a great next step for me. I brought my assistant with me to the Summit and we feel we’ve had double the learning and double the fun! Thank you, Morna!”[/testimonial3]
[testimonial3 author=”Christine Van Buskirk and Susan Emory & SwirlyGirlsDesign.com” + pic=”https://www.creativeartsprofessional.com/programs/wp-content/uploads/2012/12/Swirly-Girls-QA-JPEG.jpg”]“We had a great time at the Creative Arts Business Summit. It brought a lot into focus for us in our business and has refreshed our outlook. We feel we are going to be able to head home and refocus our energies on the creative aspects of our business. We learned a lot and met a lot of great people to do some cross-promotions with. We’re really excited to be coming back next year!”[/testimonial3]
IAPQ Members: $697 one payment or 3 payments of $240. (Payments run every 30 days.)
Not a member of IAPQ-Members: $837 one payment or 3 payments of $289. (Payments run every 30 days.)
Or Join IAPQ and Register for only $816 and save $20 on your membership. 3 payments at $281 every 30 days.
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[testimonial3 author=”Jerri McKee & Moonlight Design Quilts and Wearables, Inc.
” + pic=”https://www.creativeartsprofessional.com/programs/wp-content/uploads/2012/12/Jerri.jpg”]“I came here thinking I was going to go in a direction with my business that seemed like the next step for me. I thought Morna would push me toward it, but instead, she guided me away from it. She helped me focus on the very successful business I have right now and on what I can do to make it bigger and better, rather than going in a new and different direction. I would highly recommend attending the Creative Arts Business Summit. As a group, we worked great together. We helped people who were on the verge of not having a business anymore and we helped people that were very successful with their businesses already. I’m already signed up for next year!”[/testimonial3]
[testimonial3 author=”Gail Dentler & GailDentler.com” + pic=”https://www.creativeartsprofessional.com/programs/wp-content/uploads/2012/12/Gail-Dentler-cropped.jpg”]“The Creative Arts Business Summit has given me focus and determination on accomplishing my goals and being able to exhibit in the marketplace.”[/testimonial3]
We are returning to the Holiday Inn near Dulles Airport in Washington, DC, for our conference. This full-service hotel offers free shuttle service to the airport and a host of amenities. We’ve negotiated a special room rate of $99 (per night, plus applicable taxes) for attendees of the Creative Arts Business Summit. This rate includes a full breakfast. Double occupancy is $119. We will provide you with a link with your registration. If you wish to extend your stay at the discounted group rate, please make a separate reservation at the Holiday Inn website or contact the hotel directly, (703) 471-7411, after you make your conference reservation. Be sure to use the code CRE to get our special rate. Holiday Inn rate restrictions and cancellation policies are in effect – please review on the Holiday Inn reservations website. The CABS group rate is only available until March 14, 2013, or until the allotment is filled. Help us keep our conference expenses manageable by staying at the conference hotel.
Click here to reserve your room now at the group rate!