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And the 2010 Color of the Year is

Turquoise. The Pantone Color Institute selects a color each year that is based on its general sense of the world’s mood. Pantone says that turquoise, combining the serene qualities of blue and the invigorating aspects of green, evokes thoughts of soothing, tropical waters and a languorous, effective escape from the everyday troubles of the world, while at the same time restoring our sense of well-being.

“In many cultures, turquoise occupies a very special position in the world of color,” says Leatrice Eiseman, executive director of the Pantone Color Institute®. “It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. Through years of color word-association studies, we also find that Turquoise represents an escape to many – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.”

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