During the Creative Arts Business Training Series I did a couple of weeks ago, I talked about clarity in a number of areas. One of those areas is getting clear on what your “Big Why” is. That’s the term that both of my coaches have used. I look at your Big Why as the piece behind the vision for your business and how it fits into your life, why you do what you do.
For years I never really gave it much thought. I was working to add income to our family coffers. When I first started my business, it was actually at my accountant’s suggestion. He saw I loved quilting and thought I could turn it into a business on the side. That was great, though I never really gave it much more thought. As the years went by, the business grew and changed. I earned a graduate degree in journalism and thought how wonderful it would be to combine the quilting and journalism together, which I did. Again, not really giving it a huge amount of thought. The past couple of years, I decide to actually put real thought into the process and can now articulate what I do and why. I can tell you that knowing this absolutely makes a difference. Once you figure our your “big why,” you complete your tasks, reach your goals, lifve your life with so much more ease.
OK, so how do you figure out your Big Why? Here are a couple ideas.
1. If you are having a hard time asking yourself why, instead complete the sentence: “I am doing this because ….” or “I’m doing this so that….”
2. Take a look at your top passions and try to see what they have in common. That can lead you to your why.
3. What gets you out of bed in the morning and drives you to take inspired action.
4. Remember that the why is the driving force behind our actions. We need strong, or Big, Whys to keep going.
5. Our Big Whys can change over time so it’s a good exercise to look at yours on a yearly basis.
Please share your Big Why below.