To write or not to write.
One of the challenges my clients often have is blog writing, probably more specifically what to write about. I think it’s because more often than not, they feel more comfortable with the visual art than the written art. In fact, many of them do not want to blog at all. Today, though, blogging is important if we are to connect with our customers.
When faced with the blank blog page, many people don’t know where to start. I like to carry a small notebook or 3 x 5 card with me in case my muse strikes. How many times have you been out and about and something struck you, you thought you’d remember and, of course, you didn’t?
At home, I keep a 3 x 5 card on my desk for the same purpose. You might use Evernote or even a napkin at a restaurant, just something to catch that fleeting thought.
What exactly do I put on the note card? Here are some ideas that I use to get started:
Often it’s just a key phrase to remind myself of a topic. I might also overhear someone say something that strikes me. I might pick up a magazine at home or more often when I’m in a waiting room and some phrase strikes me. It might even be an article on a specific topic and that sets me in a direction. I’ve found ideas when I’ve been reading a novel. I’ve found ideas when I was caught up in Pinterest. I even got an idea during our ICAP Business Call this yesterday. Problem is, if I don’t take time to capture this idea, it’s gone, and I’m back at the beginning wondering what I’m going to write about.
Someone once asked me if was plagiarizing if I was using something I read somewhere else. I’m not stealing someone’s idea; I’m using it as a jumping off point for what I’m doing. I’m writing in my own voice and fitting the message to fit my brand.
The goal is to be inspired and inspiration is everywhere. If I’ve got this running of ideas and phrases, I’m never at a loss for inspiration.
Where do you get your blog inspiration?
– – – – – – – – – –
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE?
Please do! Just use it in its entirety and be sure to include the blurb below:
Morna McEver is the founder and CEO of the International Association of Creative Arts Professionals where creative arts entrepreneurs craft business success. Her weekly e-zine offers tips, techniques and inspiration to help you craft business success from your creative arts passion. You can sign up for a FREE subscription at http://www.creativeartsprofessional.com.
WANT TO SEE MORE ARTICLE LIKE THIS?
See the ICAP blog at http://www.creativeartsprofessionals.com/weblog/