Whether your pace this summer is slower or not, it’s a good time to look at your business and see what you might be able to do with what you already have. It’s called repurposing and you see it all the time in other areas. Disney is a prime example. They often issue re-releases or special editions of their classics. They recreate the excitement, find additional audiences, and make more sales. How can you do this as a quilter or fiber artist? Here are some ideas:
1. If you are a pattern designer, go back to some of your older designs and remake them using different fabrics. Try a really traditional design in contemporary fabrics. Sometimes a fresh look is all that’s needed. Now you can re-issue and promote the pattern as a special or anniversary edition.
2. If you are a teacher, take a look at those classes you’ve been teaching. Do you need brighter samples to post with the descriptions? Could the class titles be jazzed up a bit? Do you have some faster methods you are now using? The new class, with the jazzed-up title is now Completely Revised or Now With Speed Sewing Techniques. This made me think of food manufacturers with the New, Improved signs on their products. If it works for them, it will work for you.
3. If you are a longarm quilter, look at your samples? Are they dated? Try making a set of sample strips using some of those new threads you purchased. You can add them to existing samples, making it all look new again.
4. If you are a shop owner, repurposing is easy and it’s something you are probably doing on a regular basis. When was the last time you redid your displays to give a new look to your shop? Just moving your existing displays can make a difference.
5. If you make and sell a product or notion, what can you do to update it? For example, if you sell hand-dyed fabrics, perhaps you can tweak the formula just a bit, and add a new color in a limited edition. Or take an existing color and rename it.
I’m sure you have lots of ideas about how to repurpose your existing product line. Please share them below.