I’m always on the lookout for different ways to market a business, and I discovered something really cool at my ophthalmologist’s office recently. One of doctors had created a PowerPoint featuring optical illusions, fun quizzes, etc., that plays on the wall of the lobby in the office building. The idea was expanded, and now each exam room includes a picture frame that has several hundred slides encompassing not just the fun things but also testimonials about the practice. This got me thinking about ways we could adapt this idea to quilt businesses. Here are some:
1. The first thought that comes to mind is with product demos in booths at shows. You could have several frames running at the sides of your booth. Of course, that’s in addition to your own demo to draw customers into the booth.
2. If you are a pattern designer and don’t demo in your booth, you could have the frame running with pictures of quilts made by your customers from your patterns. Nothing spurs a purchase like seeing how your quilt pattern can be made in multiple colorways, especially your favorite. I’d love to see this with bag patterns.
3. As my friend and longarm quilter Erin says, quilters travel in packs, so she always has extra chairs in the studio for the friends traveling with her clients. She could create a slide show of herself at work on her longarm and include shots of quilts that she has completed and any ribbons she has won, along with customer testimonials.
4. Art quilters could use this concept with a gallery show. Imagine slides showing you at work, slides of your work that isn’t in the gallery, and slides showing your work hanging in happy customers’ homes with their testimonials.
5. Shops could find lots of ways to use this idea – demos of new products that have arrived, samples from the classes on the schedule, covers of new books, fabrics on order. Imagine putting together one of pictures you took at Quilt Market focusing on all the new products you ordered.
6. Those of you who do craft shows could use the ideas that I have for art quilters: a slide show of you at work, photos of quilts or other products that you’ve sold, photos of your work in your customers’ homes. It’s great to offer people a picture of how your product will look in their surroundings.
I took a quick look at digital picture frames online and found them ranging in price from $30-$300, depending on size of the frame and all the extras, including the ability to add audio. I hope some of you will add this idea to your marketing toolbox and share your experiences with us.
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