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MGAs First!


As a creative entrepreneur you probably struggle with a large to-do list. I know I do. Even as your business grows and you have assistance, it can still seem overwhelming to get everything done in the allotted time you have.


The key is to put money generating activities (MGAs) at the top of the list. If you look at the last five things you did in your business, how many were related to sales or marketing in your business? You need to prioritize those activities if you are going to bring income into your business. Here are some tips to do that.


  • Capture all the things that you need to get done in one place. No more sticky notes or little pieces of paper. You can create one master to-do list or one for each project. Just the act of getting the tasks out of your head frees up thinking and working energy. I like to use a sheet of paper in a three-ring binder.


  • Go back and decide what you need to do today. You will probably have other tasks to add each day that may not be on your master list. Rank the activities so you can see how many are really money-generating activities. You can use A1, A2, A3, B1, B2, C, etc., ranking system to prioritize them. “A” tasks are those which will make you money.


  • Get going and finish your A1 task before moving to your A2 task. It will take discipline to stay focused on those A tasks, and that is what you need to do to generate an income.


  • Look at the tasks you are doing with the thought that maybe someone else can do them. Consider taking one of these and train someone else to do it. You will be able to spend your time on MGAs while your team can handle other work. And, you will actually be happier and more productive.


  • Watch getting sidetracked by little tasks. It is easy to look at the list and think you can winnow the list down by doing some quick items, e.g., the phone call, answering email, checking your Pinterest page. I have tried that and what happens is that I do not get to the big stuff because I did the little stuff.


  • At the end of the day, look at what you accomplished. Ta-da!


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One Response to “MGAs First!”

  1. Laura Estes said:

    How providential your post on MGS’s arrived today, a day when the atmosphere changes are paining my sinuses. Ever since you put that idea in my head, I have worked from a list of 5 MGA’s, get those 5 done and the rest is gravy, so to speak.
    1. Ship orders 2. Bill for shipments 3. Contact regular customers 4. Call on one new prospect 5 Spend time in design development.

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