I’ve been thinking a lot on the power of intention this past year. For years in my yoga classes the instructor has had us set an intention for class, and, yes, occasionally mine is to make it through the class. About a year ago, I taped a note to the bathroom mirror that says, “What is your intention/choice for today?” I find it gets me started on a conscious path each morning.

What exactly is intention? Webster defines it as a “determination to act in a certain way or resolve.” Gary Zukav in The Mind of the Soul says it’s “the use of your will….a commitment to accomplishing an objective, to creating something that was not there or to continue creating something that is.”

Here are some tips for creating powerful intentions in your life:

1. Get clear about what kind of person you want to be. Then get clear about what you want to do and what you want to have. Clarity is very powerful. I think figuring out the kind of person you want to be is most important; the “do” and “have” will follow.

2. State your intention. Say it out loud. Say it more than once. Write it down. I’ve been known to write my intentions on a paper and put it in my pocket. I take it out during the day and read it. This is especially helpful if I think self-sabotaging behaviors (like grabbing an extra one of those cinnamon scones that I picked up at the bakery last week and put in the freezer) are around the corner or I need an extra boost of motivation to stay focused and on track.

3. Share your intention with someone who cares about your success. It’s helpful if you share your intention with someone who will hold you accountable. Offer to do the same for her.

4. Now take action to demonstrate commitment to the intention. It doesn’t have to be some big action; many little actions will compound. And, while you can have a whopping big intention for your business, your intention for today might be to find some peace in your hectic life, no small feat.

5. Celebrate or somehow acknowledge this achievement, and then take the next step or action. Then rinse and repeat.

Before you know it, setting an intention each day will become a habit. Setting an intention clearly puts you in charge, and you’ll be energized by how much you are in control. You’ll be thrilled with the person you are “being” and with your ongoing accomplishments.

I hope you’ll take the time to set an intention for yourself and/or your business each morning. Let me know how it makes a difference in your life.

Here are two quotes on intention that I like:

Today, the National Endowment for the Arts (NEA) announced its direct grants as part of the $50 million federal economic stimulus recovery package. The NEA will distribute $29.775 million to 631 nonprofit arts groups nationwide. This is in addition to the 63 state and regional sub-grants previously awarded in April, totaling $19.8 million. This recovery funding is a direct outcome of the impact made by the 100,000 members of the Americans for the Arts grassroots network who contacted their Members of Congress and wrote timely letters to the editors of local news media. These messages made a difference and have resulted in these grants which will help create and preserve arts jobs throughout the country.
If you are interested in applying for any of the grants, we sell a book titled The Directory of Grants for Crafts which includes step-by-step help on writing a winning grant proposal.

Business can sometimes be a bit slower in the summer. I like to take advantage of the slower pace and the warmer weather to relax more outside while I’m planning marketing activities.

One idea for marketing that Sue Moats covered in her Longarm Forum in the Spring issue of The Professional Quilter is perfect for the slower-paced summer. She looked at holding an open house as a way to market your longarm business. While many people like to hold the open house at a holiday time, I think summer is perfect. It’s less hectic, your customers might be more relaxed and eager to start a top and conflicts are probably fewer. Sue interviewed several quilters who found open houses to be a successful way to market their businesses. If you’d like to give it a try, here’s a checklist to get you started:

• Select dates, hours
• Solicit help if needed
• Check on insurance
• Decide on any incentives/coupons
• Advertise and/or send invitations
• Arrange for refreshments
• Prepare machine and studio for visitors
• Put out guest book to collect names and contact info
• Have adequate supply of business cards/flyers
• Take care of any needed follow-up.

If you plan an open house for the summer, be sure to let me know how it goes.

You can read Sue’s complete article in Issue 107 of The Professional Quilter. If your subscription is not current and you need to renew, or you want to start a new subscription, here’s a link to our Order Page.

I’m giving my lecture “Boost Your Quilt Business With Internet Marketing” on May 14 at International Quilt Market in Pittsburgh. We also have a booth – No. 1524. Here’s a link for more information: International Quilt Festival. I’ll look for you there.  Be sure to stop by!

Don’t forget to join us in the PQ Café on Tuesday, April 14, for our class on Creating a Marketing Strategy. I will cover the the difference between sales and marketing, developing your marketing objectives and strategies, the 4 P’s of marketing and more. You’ll be much clearer on how to market your particular quilt business.

The teleclass is scheduled for Tuesday, April 14 at 8 pm, Eastern Standard Time. Registration includes both the teleclass and the MP3 downloadable recording, so if you can’t come to the class, you’ll get the recording to listen to at a time that works for you. Here are details.

Everyday brings more news of problems in the economy, and we’ve all been touched by this in someway. In the Winter issue of The Professional Quilter, financial writer David Nagle, wrote an article about surviving, and even thriving, in a down economy. Here’s an excerpt from his article.

Late last year our government officials and most economists concluded something we have known for some while – that our economy is in recession, and it appears to be headed for a prolonged period of contraction. Some of your businesses may be challenged in some way by the economic downturn. It’s important to maintain your composure, stay positive and focus on what is important to your business. While it is important for you to stay realistic about the state of the economy as it may affect you, I suggest you try to tune out the doom, gloom and naysaying that pervades our TV, Internet and newspaper medias.

First, assess how you react when the economy negatively affects your business? Do you:

• Remain optimistic, disregard the impact, assume it will improve, stay the course?
• Heed the bad news, assume the worst, panic, shut down (jump out windows)?
• Try anything, aimlessly run in circles, not knowing what to do?
• Procrastinate, hide from the issues, hope they go away?
• Find a shrink or visit yours more frequently, read self-improvement books?
• Meditate, do yoga, chant, pray more, become more spiritual?
• Increase consumption of your favorite substances (alcohol, nicotine, pain killers)?
• Combinations of the above?

Just to let you know, the list comes directly from my own personal experiences in past economic recessions (1973, 1980, 1990 and 2001). Each option has its pros and cons. If we reflect on our experiences from past recessions, hopefully we can put together a lessons-learned guide for handling the current economic situation. Each of our perspectives on handling an economic downturn will be different depending on our personalities, the unique characteristics of our businesses and our niche in the market. Since the success of our businesses is dependent on our customers, staying closely tuned to their needs will enhance our chance of survival.

My suggestions for weathering the current economic storm include the following:

• Determine and pursue your unique market niche, products and services,
• Assess customers’ needs,
• Develop a business plan,
• Plan your business finances,
• Streamline processes/cut costs/improve products and services,
• Improve skill sets and capabilities,
• Take care of ourselves (our most precious resources).

You can read more of the specifics of David’s suggestions in his article in Issue 106 of The Professional Quilter. If your subscription is not current and you need to renew, or you want to start a new subscription, here’s a link to our order page.

I heard from a number of readers about crafting SMART goals. Remember SMART stands for Specific, Measurable, Attainable, Realistic and Timely. Have you taken time to craft your goals for the new year? I think it’s hard to set aside enough time to do a good job at these. I’ve made progress on some of my goals and want to share some tips to help you make progress towards attaining yours.

• Review your goals daily. I think the best time is first thing in the morning, so it sets your day off on a positive note. It’s also a good idea to review them again at night. Try visualizing the goal as already completed and yourself enjoying the rewards of completion.
• “Chunk” down the goal into small steps. That’s how any goal is actually achieved, with small steps. And a large goal doesn’t look overwhelming when you’ve broken it down. You could use a “mind-mapping” technique to accomplish this.
• Take five steps toward completion of your goal each day. Again, they don’t have to be big steps, just something that moves you towards your goal. The small steps compound.
• Ask yourself if what you are doing moves you closer to or further from your goal. If it moves you closer, you are on the right track. If not, you need to rethink your decision. The difference between action and activity is movement towards the achievement of your objective.
• Share your goals and action steps with a coach or friend who can keep you on track. I have a mini-Mastermind group with one friend and this helps both of us move forward on our goals.

Here’s one of my favorite quotes on goal setting, “The greater danger for most of us lies not in setting our aim too high and falling short but in setting our aim too low and achieving our mark.” Michelangelo

The Winter issue of The Professional Quilter includes an article on goal setting using the SMART method. If your subscription is not current and you need to renew, or you want to start a new subscription, here’s a link to our order page.

A few weeks ago I noted that I wanted to get a head start on business planning for 2009. I’ll mention again the resource I like to use, a small book called Your Best Year Yet by Jinny S. Ditzler. It offers an easy framework to define your personal values, identify the various roles you play and create goals for those roles. I particularly like the emphasis on evaluating all the good things before you look at setting new goals. I always get a number of comments from readers about how helpful the book is. Here’s a link to Amazon if you are interested in learning more about the book.

Here are six more ideas to consider as you plan for next year:

1. Start with a feeling of gratitude. I think this does more for you than just about anything to bring a sense of joy to your life. Why not start or end each day with a list of just three things that you are grateful for? You’ll be surprised by the change. Here’s a wonderful quote on gratitude from Sarah Ban Breathnach’s book Simple Abundance:

   “You simply will not be the same person two months from now after consciously giving thanks each day for the abundance that exists in your life. And you will have set in motion an ancient spiritual law: the more you have and are grateful for, the more will be given you.”

2. Invest in your own well-being. Go on a retreat. Eat healthfully. Get exercise. Take a yoga class. Get a massage. Relax in a bubble bath. It’s easy to get bogged down in our everyday lives and commitments and neglect our own self-care.
3. Set aside time each quarter for a personal business retreat. Review your goals, celebrate your successes and make necessary adjustments.
4. Set aside time each day for centering, daily creative time, a mini-mini-retreat, whatever you want to call it. This is time just for you, when you can step out of your life and find calm. It’s wonderful for renewing your energy and spirit. For me this can take the form of an artist date, lunch with an old friend, a cup of tea and a good book, drawing in my journal or personal sewing.
5. Join or start a MasterMind group. This is different from a large networking group. It’s usually two to six people all of whom have your best interest in mind. Set up expectations for yourselves and commit to personal and professional development. Give more than you get. Together you will catapult your businesses.
6. Create a vision board to represent the life, both business and personal, that you want. Start with a large sheet of poster board and add pictures and words that express what you want your life to be. You can use magazines to find photos or use your computer to create words/slogans. This gives power and energy to your dreams.