In the past few weeks several of my clients have talked with me about what I am calling trade show frenzy. They are going to Market for the first time and do not know what to expect, what to bring, etc. I thought I would share some of my tried and true tips.
- Set an intention before you go. Of course, it would have been good to have done this a few weeks back, but it is never too late to set an intention. What do you want to have happen as a result of your going? Is it more sales? Is it more names on your contact list? Is it to pick up a distributor? Is it to fill holes in the shop inventory? Is it to make connections? The clearer you are about what you want, the more likelihood that you will be focused in that direction and it will happen. I also think it would be productive to start each day with a focus on what that intention is. This puts you in charge.
- Be open to all the possibilities in front of you. While you have an intention, you will be confronted with many, many opportunities. You may have the chance to chat with someone you admire. You may make a connection with a distributor who is interested in your patterns. You may have a chance meeting with a shop owner looking for a teacher or vice versa. You do not have to make a decision about the possibility, just make note of it and follow-up later. P.S. Be sure to have business cards/handouts with you.
- Watch for energy drains. This could be too much noise (and Market will be noisy). It could be that you are hungry or thirsty. It could be too much chocolate from the stash every booth seems to offer. Maybe you have a headache. It could be general stress. Look for where it shows up in your body. This is about awareness. You probably already know where your energy drains come from so be prepared. Have water and healthy snacks available. Know where you can head when the noise gets to you.
- Most of all have fun! It can be overwhelming — and remember if you do not get everything done you want, another Market comes around in May.
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Morna McEver is the founder and CEO of the International Association of Creative Arts Professionals where creative arts entrepreneurs craft business success. Her weekly e-zine offers tips, techniques and inspiration to help you craft business success from your creative arts passion. You can sign up for a FREE subscription at http://www.creativeartsprofessional.com.