Early in my career as quiltmaker, I sold my work.

I took commissions, I did juried craft shows, and I was the only quilter in a fine arts co-op with a storefront.

I saw my share of objections to sales. I still see them today. And, today, with the coronavirus changing our sales process, you might even see more objections.

The price is too high. I need to talk to my spouse first. I can’t make a decision today. I need to look at other items. I need to touch the fabric or see it in person. I’m not sure I have space in my house.

I’m sure you’ve heard some of those and others.

Here are some ideas on how to get past buyer objections so you can get to the sale.

Anticipate objections

Whatever the objection, you can think of it as an opportunity to educate your buyer.

Look at the most common objections you get and address them early in the sales process.

For example, if you are often asked how to hang your art, talk about that before it comes up. If your sales are wholesale, explain your terms. If someone wants to see if your art fits in their space, let them know if this is/is not possible. If someone wants a different color, are you amenable to reproducing your work? You may even have written material that answers some of these questions with the display of your work at a show or gallery.

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Attending the Friendship Star Quilters show over the weekend reminded me of the variety of reasons quilters have for entering shows. For many,  it’s a chance to share what they’ve accomplished with others.  It’s a chance to support your guild’s efforts, and for many guilds this is what pays for lectures and workshops.  For teachers, it’s a wonderful opportunity to share what their students have accomplished. If you are a professional, it’s a chance to get your work seen by a larger and potential buying audience or to increase your exposure in the quilt or art world at large. For some entering a local show is a stepping stone to a larger show.

Do you remember the first time you entered a quilt in a quilt show? I do.

I was a member of the Charlotte Quilters Guild in 1977, and several of us decided to enter our work in the annual NQA show, which was held at Georgetown Visitation Prep in Washington, D.C. Of course, it wasn’t enough to just enter, we had to go to the show. It was very exciting stepping into this larger venue. I remember that my grandmother met me at the show. I was thrilled she could see my work, and she was quite impressed with all the variety of quilts. (Of course, she did cast her viewer’s choice for one of my quilts!)

Of all the reasons to enter a show, though, I think the best is the opportunity to grow as a quilter and an artist. Why do you enter shows and how does this stretch you?

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. Learn about all the benefits of IAPQ membership here.