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Posts Tagged ‘Joan Hawley’

Quilt Market Trends

Wednesday, November 6th, 2013

I just love Quilt Market. It’s inspiring to see new fabrics, new notions, not to mention all those quilts! While space does not permit a full review, here is a highlight of some of what I saw.

  • Downton Abbey® was the rage, and not just on television. Andover Fabrics showcased its new Downton Abbey line at a packed, standing-room only Schoolhouse where they were joined by the show’s head of costume production and head of set design. The line features collections for the major characters.
  • Blue and navy are trends right now, as is gray as a neutral. Gray is also moving toward the warmer, tan side. You could see this in a number of booths, including Michael Miller, pairing the gray with citron.
  • Use of social media was big. Lots of people were shooting videos, posting on Facebook and Instagram, and using hashtags. Moda had a good time with hashtags shooting a video of its designers saying “Hashtag, show me the Moda!”
  • Bernina introduced several new products, including its new top-of-the-line sewing, embroidery and quilting machine, the Bernina 880, which features a full 12 inches to the right of the needle, a 1,200 stitches per minute speed, a bobbin with 80 percent more thread capacity and a seven-inch color touchscreen with scrollable navigation, and more. Also new, and available in the spring, is Bernina’s longarm machine, so watch for more on that.
  • Stella Lighting introduced its new Stella Edge, which clamps onto the table edge. This LED light features the same Tri-Color Spectrum technology as in Stella’s other two lamps.
  • Clover introduced its new Perfect Press Collection by Joan Hawley. This line of 10 products is designed to bring great basics back into your pressing station. I particularly liked the Hot Hemmer, a hand-size ruled, heat-resistant surface that lets you measure, mark and press straight hems, round, interior or miter corners. Also useful is the Dry Heat Pro Finish Pressing Sheets for use with heat-sensitive projects including vinyls and laminates. And, if space is an issue, you’ll love the 2×4 Mighty Mini Board, a compact ironing board that’s also perfect for small items.
  • LaviShea introduced new scents to its popular Lotion Bars. The moisturizing lotion bars melt with your body heat and do not leave a greasy residue making them perfect for handworkers.

Please share your thoughts on your favorite finds below.

Meet Joan Hawley of Lazy Girl Designs

Thursday, July 30th, 2009

The Summer issue of The Professional Quilter includes a profile of Joan Hawley, owner of Lazy Girl Designs. I’ve known Joan for years now, first meeting her at Quilt Market. Isn’t that where you make some of the best connections? Anyway, here’s an excerpt of our interview with Joan.

Why did you decide to start Lazy Girl Designs?
I started Lazy Girl on a whim. I was between jobs in my  planning career due to relocating for my husband’s job. Sewing, quilting and writing patterns were something to do while sending out résumés and waiting for interviews. When quilt shops showed interest in my designs, I decided to give it six months and see what happened. That was 1997, and I haven’t looked back.

I think your business name is quite creative and distinct. How did you decide on it?
I was struggling to find a name that fit my style and approach. I searched high and low. I read the dictionary for inspiration. I checked out the thesaurus, too. One day, I picked up a cookbook and started reading. I saw a recipe for Lazy Girl Soup and my search was over. Lazy Girl fit.

How large is your product line?
In addition to 50 patterns, I have three books and one DVD. I also created the Lazy Angle ruler and market a “no math needed” Flying Geese x 4™ ruler. To complete the bag line, I also designed Bag-E-Bottoms, acrylic bases in several sizes to give our most popular bag, purse and tote patterns a sturdy bottom, and Handy Tab™, ready-to-sew fabric strips used to attach accessories, such as handles or D-rings, to the bags.

What has been the biggest challenge in your business?
The single biggest and ongoing challenge is achieving my goal of not having the business force life changes on me. I structured the operation and functioning of the company to fit me, not the other way around. For instance, I don’t want to manage employees. I’ve done that in my previous career. It’s administrative and emotional overhead and takes away from the time I need to run the company. I hire contract labor as needed for specialty tasks. For instance, I pay my acrylic manufacturers to package my items for me rather than create warehouse/assembly space and hire workers on my end.

You can read more of the interview with Joan Hawley in the Summer issue of The Professional Quilter. If your subscription is not current and you need to renew, or you want to start a new subscription, here’s a link to our order page.

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