by Sheri McConnell
Excerpted from Smart Women Know Their Why

Authenticity or the state of being real not only feels good, is easy to manage (let’s face it, you don’t have to remember who you were pretending to be!) and more importantly, it leads to new levels of awareness and growth. When you are willing to just be yourself in your relationships (business and otherwise) everyone wins because the energy vibration is much higher. When we give into the expectations of others, we begin to die. So authenticity is really about being faithful to the internal rather than external.

So many of my customers and yours really want to do business with people they like, they know, and most importantly trust. Being authentic is peaceful and profitable. Follow the four part path below to become more aware and practice authenticity:

One-Decide
Before anything and before everything comes decision. Let the universe know you are ready to be real and to grow. Trust me, you will be heard.

Two-Focus on the “Why”
After decision, remember to stop and take time for the most important question of all. Why? See chapter two for help during your journey along this part of the path.

Three-Commit and Recommit
Did I mention that you would have to decide over and over again and well, you never get to stop asking “why?” Not if you want to grow.

Four-Let the Universe Flow Through You
Ahhh. The entire reason you are taking your journey is because of this part of the path. Bliss and joy are your rewards. This part of the path is what makes being an entrepreneur somewhat of a manic experience because the highs can be addictive and all consuming. When the universe flows through you, time literally disappears and you forget about all the other parts of the path.

To learn more about Sheri McConnell and her new book, visit Smart Women Know Their Why.

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