With more than 6 million members on Twitter, you’re sure to find more than one of your customers tweeting. While Facebook seems to be growing fastest among baby boomers, Twitter has captured Generation X. Since many of us find some customers in this group and we’re looking to add younger quilters to our industry, this micro-blogging tool is a great addition to your marketing tool box. Here are five tips for using Twitter in your business.
1. Share stories about your business, service or product. If you have announced a new book or pattern, share a link to the press release on your site. If you’re a shop owner and you added new classes, tweet that. If you’re a longarm quilter and added new photos of your customer’s quilts to your site, tweet that. Since Twitter limits you to 140 characters, shorten your web links with a service such as bit.ly.
2. Share stories that you find about our industry or the art world in general. It could even be something new and good about one of your customers, such as winning a prize at a quilt show or releasing a new book.
3. Retweet useful information from your followers or those you follow. I’ll often find something that one of the people I follow tweeted that is worth passing along. Be sure to credit the person you are retreating. On Sunday I retweeted an offer for free e-cards with a work of art from the Guggenheim collection.
4. Ask questions to engage your customers. It could be something like, who is your favorite designer? Or, do you wash your fabrics before cutting? The goal is to create a conversation.
5. Share something inspirational. This could be a favorite quote or a link to a YouTube video. Sharing something humorous is a good idea, too. This can sometimes make someone’s day.
6. Handle customer inquiries. This could be pre-emptive, as in tweeting if you find a problem in one of your patterns or books. Or if one of your customers found a great solution or work-around to something, tweet that. You may get direct messages on a problem. It’s fine to answer the specific person, just be sure you address it also through Twitter. Larger companies to check out who are cited as good examples on customer service on Twitter include Comcast and Zappos.
If you are interested in learning how to use Facebook to grow your business, join us in our upcoming Social Media Marketing course.