Last Wednesday I discussed different ways of asking for testimonials for your business. Of course, now that you have them, what do you do with them? Here are some specific ideas. Be sure to share how you use testimonials on the blog.

1. Create a page for testimonials on your website. We have one called Success Stories. I’ve seen them called Testimonials, Kudos and Praise. You could also intersperse them throughout your site. Look for ways that you can refer potential customers to see your testimonials.

2. Include testimonials in your catalog. For example, a pattern designer might include a testimonial about how easy-to-follow her instructions are.

3. Include testimonials in your brochure if you are a teacher, do longarm or commission work. It lets potential customers know the value of your work.

4. Include testimonials in any of your print ads. This will be very effective. Study ads in magazines to see how testimonials are used and what appeals to you.

5. Include testimonials on your product packaging, if space permits. It might be limited to a few lines, but it could make a difference in someone buying the product.

6. Add a testimonial after your email signature.

Lastly, remember that you don’t have to use the whole testimonial. You can use an excerpt; just be sure to keep it in context.

How do you gather and use testimonials. Please share your ideas in the comments section below.

This entry was posted on Wednesday, April 17th, 2013 at 5:55 am and is filed under Success. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.