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After the Show

aftershowDo you ever go to a trade show, an event or even a show and come back with lots of notes, papers and business cards? Well, I know the answer is yes to that one. What do you do when you get back to the office? Here are some tips to make it easier:

    1. This first tip makes it easier because you do something at the multi-day event rather than waiting until you return. At the end of each day, go back through your notes and mark the top three as far as action items are concerned. Be sure to do this every evening. At the end of the event or the next morning when you are back in the office, look at your list for each day, prioritize and then narrow the list down to five overall. What actions can you take in the next 30 days to move these ideas to implementation? Schedule it.


    1. What about the mass of business cards? Ideally you do this as you meet the person, but it is not always possible. I like to look at each card, try to remember the interaction and what next action is necessary. I will write this on the back of the card. It might be as simple as the person wanted to start getting your weekly newsletter. It may involve additional follow-up from you. Whatever is required, take care of it or schedule it.


  1. Onto the handouts. I know I come back with flyers for products. Ideally you go through them in the evening and toss what you do not want. I have found that I may not have time for that and they end up in a stack. When I get back in the office, I toss out what I do not need. I sort other materials into what needs more information and what needs action. Then I schedule time to do this.

What are your tips for dealing with events? I know that it is very easy to let the notes, cards and flyers just stack up in the corner without attending to them.

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3 Responses to “After the Show”

  1. Rose said:

    Morna–You are so right.
    No matter how tired, it’s critical to sort, note, and especially to toss the extraneous every single night.

  2. Morna said:

    Rose, love that you said, “No matter how tired.” Isn’t that how we are at shows?

  3. AnnaLee Waite said:

    Morna – good direction for what to do “After The Show.” I never thought about writing notes on the back of the business cards I collected. I tend to take a lot of hand written notes during trade show classes & seminars. I found that if I type up the notes then I actually use the information rather than leaving it in a notebook and never using it.

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