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Leverage to grow your creative business

Wednesday, October 31st, 2018

 

You’ve probably heard people talk about leverage. And not the TV show of recent years. Leverage is about using a resource to its maximum advantage.

When I think of leverage in your business, I think of it as a triangle with Time, Money, and Knowledge + Talents + Passion as the three sides. When you start your business, you have all these elements in varying degrees. And likely some are limited.

         TIME (1)

As you grow your business, you begin to have more of each and can use each to its maximum advantage. And, you can leverage other people’s time, money and knowledge, too.

You invest in each of them because you want something back in your business. You have an expectation of a return on this investment.

Read more…

10 Minutes To More Creativity

Wednesday, September 19th, 2018

Only 10 minutes to more creativity? That sounds doable, right? It is, and it’s as simple as sitting quietly and focusing on your breath.

For the past several years I have been recommending meditation to my private clients.

At our Creative Arts Business Summit, I lead a guided meditation. For some of my clients, this is a powerful exercise.

I also have my own meditation practice that is part of my morning ritual. I was around meditation for a long time before I started to practice. My sister has taught mindfulness meditation for more than 10 years after many more years of a personal practice, and my husband has also had a long-time practice. Despite their encouragement, I could not think of myself as someone who meditated. After all, I couldn’t possibly sit still that long. The first time I tried, I stopped and looked at the clock and barely two minutes had passed. And, I could not shake the long-held idea that meditation somehow was for hippies or new-age types.

I somehow got over that. Read, I stopped self-sabotaging myself.  And, I began a meditation practice. I have found that it has a positive impact on my life. I can see this in my everyday activities and in my own creativity.

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What Do Judges Look For?

Wednesday, September 12th, 2018

 

You have just finished your latest piece of art — your quilt. You are proud of your accomplishment and want to show it off. You first share it with your family, then with your small quilting “bee” and finally take it to show and tell at your next guild meeting.

For some quilters, this is enough. For others, it is not.

Many quilters and fiber artists want to see how their work stacks up against the competition, whether that is hanging it in a local, non-judged show or entering it in a major juried and judged competition. In addition to gaining recognition for your quilts, you also educate other quilters and the general public about quilting and its standards. For local guild shows, this is often a primary reason for holding a show.

Additionally, if your quilt is entered in a judged show, you can set goals for improvement based on feedback from the judges or your own comparison with winning quilts. And, of course, you might just win a prize, either a ribbon, cash, or merchandise.

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Moving Past Stuckedness

Wednesday, August 8th, 2018

stuckedness

Have you ever had so much on your plate that you’re stuck with where to start? I know I have. Last week I started thinking about all the ideas I have to grow ICAP. There is the weekly blog/ezine, the monthly coaching and interview calls, and some content that is already planned to write. Then there is book in progress, the podcast in the works, and the work I want to have happen in our Facebook groups. Wait, I forgot about the webinar I am creating. I know I can look at the my projects and figure out which to pick first, so overwhelm is not the problem.

It really is about uncertainty and where to start or how to move forward on the one project. And, if you are like me, having so much to sort through can keep you stuck. You end up studying the issue to death, over-thinking it, over-revising it, and, yes, staying stuck. I think a good term for this in my case might be analysis-paralysis.

Does this sound familiar? What is the solution?

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Are you leaving money on the table?

Wednesday, June 20th, 2018

 

We’re into the last six months of the year. Just where did the first six months go?!

Our ICAP Members’ Studio peeps regularly look at their numbers. How about you?

Have you look at your numbers for the first six months? What did you discover? Were you on track or were your results not quite what you were expecting?

I talked with one of my private clients recently about this, and she said she needed a cash infusion. I think finding that cash infusion comes down to two items: ideas you didn’t take action on and things you didn’t follow-up on.

Ideas that you didn’t act on

First are those items you didn’t take action on. One of my good friends has something she calls “the $5,000 notebook.” I bet you have a similar notebook full of cash and you don’t even know it.

Do you often make notes of the great ideas you had? You know, the new pattern you wanted to create, the class you think you should develop, the cards to print based on your paintings, the new line of jewelry you want to work on.

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Train Tracks and Getting Things Done

Wednesday, June 13th, 2018

 

One day recently I was stopped at a railroad bridge and started thinking about what we learned as kids about crossing the train tracks. Stop, look, and listen. Do you remember that?

The next morning I looked at the mountain of work on my desk – as well as those bright, shiny objects across the room – and wondered where I should start. I picked up the task on the top and started to work.

Shortly I became distracted and found myself on the way to the kitchen for another cup of tea.

Back to my desk. What was I working on?

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Kick-up Your Summer Revenue

Wednesday, May 30th, 2018

summer-cash

This is the unofficial first week of the summer. For many people, this is the time to kick back and take it easy. You know the lazy, crazy days of summer! And, sure people do take vacations, but not all of them are gone every day all summer. So, you shouldn’t be either.

If you are trying to grow your business, taking it easy really isn’t an option. And, if you take advantage of the time many people do take it easy, your business will be ahead of the game.

Here are some ideas to kick-up your revenues this summer.

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Have you entered the CABS scholarship contest?

Friday, March 16th, 2018

I believe that anyone who is serious about starting or growing a creative arts business should have a chance to learn the best success and business strategies. I also believe this is best done away from your studio with other like-minded creatives who will understand and continue to support you.

The place to do that is the seventh annual Creative Arts Business Summit on April 26-28, 2018.

That’s why when someone turned in her ticket for this year’s Creative Arts Business Summit (CABS), I decided to offer two partial scholarships. Two lucky winners will be able to work directly with me and a group of other creatives for three days at the end of April.

For many who have attended CABS over the past seven years, this has been life changing. I want that for you, too.

Here are the rules:

  • Send us a note or a video indicating why YOU should receive the scholarship. Be sure to mention how this will make a difference in your business and life.
  • Written entries should be no longer than 300 words and videos should be no longer than 3 minutes!
  • If you choose to do a video, clearly mention the website www.CreativeArtsBusinessSummit.com in your video so people who watch it know where to learn more about this event you’re talking about.
  • Send your written response or a link to the video to support@creativeartsprofessional.com.
  • We must receive your entry no later than 11:59 pm Eastern on Sunday, March 25th.
  • I will notify winners directly, so be sure to include your contact info.

 

You can learn more about CABS and read the success stories of some those who’ve attended here.

Time is limited so don’t delay. We must receive your entry no later than 11:59 pm Eastern on Sunday, March 25th.

Don’t miss this chance to uplevel your business this year with some financial assistance. Before you know it, you’ll wish you had joined us.

 

Craft a powerful tagline

Wednesday, June 21st, 2017

What’s in a tagline? The purpose of a tagline is to express your brand differentiation. It’s to say who you are compared to your competition.  It’s to get people to want to know more about your company and how you can help them. The best taglines have an emotional component.

Do you recognize these taglines?

Make Creativity Happen
Made to Create
Designed by a Quilter, for Quilters
For People Who Love to Sew
Make More Art, Spend Less Money

They belong to companies in the arts fields. I’m guessing that you knew most of them.

Read more…

Have you entered the CABS Scholarship contest?

Tuesday, March 7th, 2017

I believe that anyone who is serious about starting and building a creative arts business should have the chance to learn the best success and business strategies. The place to do that is the Creative Arts Business Summit. The sixth annual Creative Arts Business Summit is March 30-April 1, and we have several partial scholarships available due to a generous donation from an attendee.

CABS, as those who come call it, is the place to learn with other creative entrepreneurs — just like you — to take your business to the next level.

This event is all about digging into your business so you can create the business, and life, of your dreams. Stop being your own best kept secret.

Learn tools and techniques to stay ahead of the curve in today’s digital world.

Leave with a custom designed revenue plan that works for you and a network that continues to support you day in and day out.

Bonus sessions on creating a video strategy and learning how to create more sales.

Why just wish that your creative business was more successful. Get out of your own way and take the steps to make this happen.

Read more…

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