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6 ways to add revenue to your creative arts business

If you are in business, your goal should be to make money. Sure you have other goals that revolve around making a difference or sharing your art or building a legacy. I know that I do. Problem is that you can’t make as much of a difference if you aren’t making a profit in your business.

Making a profit is tied to increasing your revenue or decreasing your expenses or both. In truth you can only increase your revenue in three ways.

First, you can raise your prices.

Second, you can sell more to your current customers.

Third, you can find new customers.

This post focuses on six ways that you can increase your revenue. Some you may already be doing. Some you may have thought of and not tried yet. Some may be new to you.

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Have you entered the CABS scholarship contest?

I believe that anyone who is serious about starting or growing a creative arts business should have a chance to learn the best success and business strategies. I also believe this is best done away from your studio with other like-minded creatives who will understand and continue to support you.

The place to do that is the seventh annual Creative Arts Business Summit on April 26-28, 2018.

That’s why when someone turned in her ticket for this year’s Creative Arts Business Summit (CABS), I decided to offer two partial scholarships. Two lucky winners will be able to work directly with me and a group of other creatives for three days at the end of April.

For many who have attended CABS over the past seven years, this has been life changing. I want that for you, too.

Here are the rules:

  • Send us a note or a video indicating why YOU should receive the scholarship. Be sure to mention how this will make a difference in your business and life.
  • Written entries should be no longer than 300 words and videos should be no longer than 3 minutes!
  • If you choose to do a video, clearly mention the website in your video so people who watch it know where to learn more about this event you’re talking about.
  • Send your written response or a link to the video to
  • We must receive your entry no later than 11:59 pm Eastern on Sunday, March 25th.
  • I will notify winners directly, so be sure to include your contact info.


You can learn more about CABS and read the success stories of some those who’ve attended here.

Time is limited so don’t delay. We must receive your entry no later than 11:59 pm Eastern on Sunday, March 25th.

Don’t miss this chance to uplevel your business this year with some financial assistance. Before you know it, you’ll wish you had joined us.


7 steps to build your creative arts business


Over the years I’ve worked with thousands of creatives. Some were private coaching clients, some came to my Creative Arts Business Summit, some belong to our ICAP Members’ Studio, some attended my classes and lectures, some learned from the magazines I published, and some learned from what I shared in this blog and online.

Regardless of how someone has learned from me, they were introduced to one or more elements of my CREATE! system. This system is how I grew my creative arts business. I go back to it again and again as my business changes.

C = Clarity

What’s clarity got to do with it? Clarity sets the foundation for your business. If you are not clear about where you want to go, what you want to make, who you are trying to serve, etc., you will just not be as successful as you could be. You don’t have to wait until you’re clear on everything to get started, just that as you become clearer and clearer your path becomes easier.

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How will you celebrate?

Do you regularly celebrate your accomplishments? I am not surprised if you don’t. Many entrepreneurs are so focused on what is next that they do not take the time to appreciate what they have accomplished. That is why most of my clients and students take time weekly to look at what they accomplished and celebrate that. It is part of their weekly Success and Strategies Summit.

The process

What exactly is the Success and Strategies Summit and how do you have one? It’s a process where you look back at your week, plan the next week, and celebrate your accomplishments.

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It starts with clarity


We recently welcomed a new group into our Members’ Studio. We have lots of resources all geared to help you build the creative business of your dreams.

I know that too many options can be overwhelming. What’s needed is clarity. It’s so easy to get bogged down with all the options. What if I do this? Or that?

Ever been there?

What do you need clarity on? When I work with some clients, that’s our first step. Clarity is really the foundation of success both in your business and your personal life. And, once you get clear, it doesn’t mean you always stay clear, unfortunately. I think it’s a continual path as you and your business grow.

You need to be clear on the direction you are going. What is your end goal? If you don’t know where you’re going, how will you know when you get there?

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Let’s take 15!


Do you ever look at what others have accomplished and think you can’t possibly do that? We all have that comparison gremlin to contend with. Do you then fall back on your standard excuse? I just don’t have time!

I’m going to challenge you on that.

I wrote about “you management” as opposed to “time management” a few weeks back. Today I want to share a simple concept that might make a difference in your day.

Let’s call it Take 15.

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Discover your why

Over in our Creative Passion to Profit Facebook Group we are hosting a challenge to help creatives increase their visibility and grow their businesses. On the first day I asked the members two questions. Why Do You Create? Why Did You Start Your Creative Business?

You’ll find a great deal of variety of answers. Some people were raised with creative parents; some were not. Some expressed their creativity from childhood; some put it on hold and it re-emerged as adults. Some started their businesses with purpose; some started accidentally. You will probably resonate with something someone wrote. You can read the responses or join in here.

Have you ever thought about what your why is? You know, why you do what you do? Why you are in the business you are? Why art or creativity chose you? And why you chose to make it important enough that it is your business?

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Is time managing you?


If you are like many people, you decided to get a better handle on your time this year. Some people call this time management. How is that working out for you?

Funny thing is that we all have the same 24 hours in the day. Some of us just do a better job of managing ourselves. We really can’t manage the time. Here are five tips to help you do that.

Know what your time is worth.

Your goal as a business owner is to turn your time into money, so I think you should know what your time is worth. Here’s an easy way to figure it out. What do you want to make this year from your creative arts business?

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Are you still excuse-ing?


Last weekend I met a good friend Mariellen for tea. She was still telling me that she was just about to get her new business launched, something I had heard for several years. I waited to hear her latest excuse.

Over the years I’d heard lots of reasons or excuses from Mariellen. She didn’t have the money. The time wasn’t right; she was too busy. She was afraid she’d fail at it. Her kids needed her. Her parents needed her. She needed new headshots, but she had to lose weight first. She couldn’t launch without the website being ready. The photos of her work weren’t good enough and she needed a new camera. She had just volunteered for a major project at the local art guild. She was clearly waiting for the stars to be aligned. Does that ever really happen?

Don’t get me wrong. I’ve been a master at excuses myself. At some point, thought, I decided the excuses were, well, just excuses. And, frankly, I got tired of them. And, I’m pretty sure people who heard them were bored with them. If I wanted to get anything accomplished, I needed to do something about it.

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Brunch with Brené


Yesterday I was lucky to attend a church service at the Washington National Cathedral where Brené Brown delivered the sermon. It was followed by a forum, a conversation between Bishop Mariann Edgar Budde and Brené. (I feel like I know her well enough to just use her first name!)

It was a magical experience from the setting to the content. I took lots of notes and want to share some of what I heard and learned.

We tend to hang around with people who believe like us.

Brené referred to this as sorting into bunkers. These people think like us, and they hate the same groups of people that we do. We don’t even necessarily know or like these people, but we have “common enemy intimacy.” That is not true belonging.

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