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Archive for the ‘Business’ Category

Grow Your Business With a Business Journal

Wednesday, June 24th, 2020

Business Journal

One of my favorite practices as a creative arts entrepreneur is to keep a business journal. As the leader of your business, you have so many hats to juggle that it helps to have a place to track those ideas. It also helps you make decisions about where to grow your business and yourself.

I know that my clients who keep a business journal, find it extremely valuable, a real difference-maker in their businesses. This is true regardless if journaling is done in a pretty book, on an iPad, or with our weekly Success and Strategy Summit tool.

Have you been putting off journaling for your business? Here are six reasons why you should start:

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Practice — and success — look different for everyone

Wednesday, May 27th, 2020

In our current COVID-19 state, some things have opened; others have not.

Yesterday I went to an outdoor yoga class. It was at the local Y. The class was limited to nine participants. We were socially distanced, each of us having a parking place for our mat.

It was nice to participate in a “normal” activity. I came away relaxed and with a feeling of peace. Wonderful for our times.

I used to practice yoga on a regular basis. Today, I don’t practice as much as I’d like. No real reasons. I just don’t.

So what does this have to do with your creative arts business? Here are three lessons I took from the class.



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Boost your business with video conferencing

Wednesday, May 13th, 2020

We’ve been in our current sheltering mode for nearly two months. Regardless of when we exit this, our ways of doing business will be forever different.

One of the most significant changes will be around technology. More people will continue working from home. More people will continue using the Internet than ever before for learning.

If you haven’t quite yet embraced this, it’s time to jump on that bandwagon.

On our Members’ Studio coaching call this week, we focused on using zoom, one of the video conferencing platforms. As an early adopter of zoom, I’ve seen its power in connecting people as well in teaching and presenting content.

Here’s a bit of what we shared on our call and thoughts on how I use the platform.



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The Secret of the $5,000 Notebook

Wednesday, May 6th, 2020

We’re at the start of a new month. Did you take a look at your numbers for the first four months? Are you where you want to be revenue wise?

If you aren’t, I’m not surprised. We are in the midst of a pandemic, and all bets are off.

Most people I’ve talked with are not experiencing growth for the month. They are, instead, looking for ways to increase revenue going forward.

I have a friend who she shared her secret of the $5,000 notebook sometime back. I bet you have a similar notebook full of cash and you don’t even know it.



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Are You Juggling Too Many Balls?

Wednesday, April 29th, 2020

One of my clients recently commented that with all her responsibilities she felt like she was juggling a lot of balls in the air — managing the shop, its employees and its inventory, her charitable obligations, and her responsibilities with two young kids at home plus her husband.

And this was before the challenge of COVID that we are living in today. Now she added home-schooling for her kids.

Can you picture yourself there?

I certainly can. At any given time I have content to write or deliver related to ICAP and our Members’ Studio, lectures and workshops to prepare for events where I am speaking, coaching calls with clients, planning for upcoming events or launches, not to mention the various balls I am juggling as a wife, sister, aunt, friend, and homeowner. I’ve added mask maker and more cooking to my list at this time. It truly could make you dizzy.

And, I know your life is not any different than mine or Beth, my client. How do I, and you, manage to juggle these responsibilities and not succumb to the falling balls? Here are some tips.

Outline your responsibilities

You have to get a handle on what you are responsible for in your life, so start writing. Create a list of your responsibilities and relationships.

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Let chaos become your opportunity

Wednesday, April 22nd, 2020

These are crazy, chaotic times we are in. You have lots of unknowns.

Are you bringing in business — and income — today? If you are, that’s great.

Can you maintain a positive cash flow? And for how long?

Do you have a rainy day fund? How long will it last?

How long can you stay the course before making changes? And what changes can you make?

Even if you are in a positive cash flow position, you need to think about what will happen in the future. Right now.

While you do have unknowns, one fact remains. You are in control when it comes to your business.

Part of getting through the chaos is making sure you’re in a better position once you get to the other side. Here are some ideas to help shift your business as we move forward.



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Business as Unusual

Wednesday, March 18th, 2020

We are in the midst of unprecedented times. You’re watching the news for the latest information from the CDC and from local and national authorities about COVID-19.

I really am at a loss for good words. We are not going about our daily lives in the same manner. Some of you are quarantined. Schools, stores, and churches are closed. Restaurants and gathering places are closed. We aren’t really sure when they will open.

All of us who can are practicing social distancing. A new concept.

I’m trying to be more grateful than usual. Grateful that I’m safe and healthy. Grateful my family is, too. And, I’m exceedingly grateful to healthcare workers and the people who are working in grocery stores. Just grateful.

Restrictions, while essential and necessary, are having a definite impact on the art industry. Here is a resource for free-lance artists that you may find helpful.



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Here a Chunk, There a Chunk

Wednesday, March 11th, 2020

What does your to-do list look like?

I just added a book to mine. Admittedly, I did not just add it; it has been there a while. I just cannot get to it. More realistically, I don’t make the time to get to it.

Let’s get real honest.

My list includes lots of other things of varying import from ziplining to a trip in June to Ireland to working on my latest social media campaign to polishing my Photoshop skills to making a quilt for my niece who graduates from high school in May to …. Lots of business and personal goals.

How about yours?

If your list looks as lengthy and varied as mine, where do you start? Here are some ideas.



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Is Your In-Box Running Your Life?

Wednesday, March 4th, 2020
InboxJail

Do you ever wonder if you can actually have zero emails in your in-box?

I do know some people who have empty inboxes. I will admit I never have. I fully expect my inbox, virtual and not virtual, to be full when I die.

If you are trying to move in the direction of a less full inbox, here are eight tips, plus a bonus reflection, that might just help.

Send less email

Doesn’t that seem obvious? If you send less, you will get less.

Consider whether you need to start an email chain or if a simple phone call might answer your questions.



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5 strategies to get your work done

Wednesday, February 26th, 2020

Have you ever found yourself procrastinating, overwhelmed, or just plain stuck when it comes to getting your work done?

Recently I did a webinar called “From To Do to Ta Da Done!” about how to get more — and the right — work done.

I think of it as a simple five-step process. Of course, simple does not always make it easy.

Step 1 — Clarity

Are you clear on the big picture?

If you do not know where you are going or why, you are going to stay stuck.



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