TwitterPinterestInstagramGoogle PlusMembers login

Archive for the ‘Business’ Category

Should you be blogging?

Wednesday, July 18th, 2018

 

 

Do you have a blog? I have been blogging consistently since early 2007. First my blog posts were monthly with an occasional extra post. Within 18 months I went to twice a month, and then another 18 months later, I went to weekly posts. Occasionally, I’ve posted more than once a week, but in all that time I have not missed a week.

Blogging can be fun and creative. It can add to your business growth and lets you connect with your tribe. Blogging lets you be seen as an expert with a viable business. Blogging lets you create lasting relationships. And when people know, like, and trust you, they are more likely to become your customers.

Get intentional

Before you start blogging or if you want to take a look into building your existing blog, consider what your intention is for your blog. It doesn’t matter what it is, you just need to be clear about it. Perhaps you are looking for a way to share your art or you want to share your artistic journey. Maybe you want to teach others how to make art. Maybe you want to be a voice for a crafting lifestyle. Maybe you want to connect with like-minded creatives. Maybe you are hoping to drive sales.

Read more…

How Do You Treat Your Ideal Customer?

Wednesday, July 11th, 2018

 

One of my favorite shops to visit when I am at my home in St. Michaels, Md., is called Take Me Home. It’s in a charming old house and filled with the most wonderful items.

It is quite a challenge, and one I cannot meet, to leave without a little something.

Recently I picked up some cute cards for my sisters and myself. The cards had our dog breeds on them — a golden retriever, a greyhound, and a havanese. I also got the best napkins to use when I host my book club. They have a “wine stain,” and say “My book club can drink your book club under the table.” We are a serious discussion book club, and we do enjoy a glass of wine with our conversation. 

One of the joys of shopping here is the shopping experience.

Read more…

Can You Find Your Art Supplies?

Wednesday, June 27th, 2018

declutter

I have been in a “cleaning out” mode lately. We have talked about downsizing in the next few years. I always joke that I am on a five-year plan for decluttering and the time just keeps getting shorter.

Looking around at my studio, I realized that it could use a healthy cleaning. So I started sorting through books, fabrics and art supplies. Gosh, we quilters, sewists and artists certainly do accumulate a lot. I know I will appreciate the open space in which to create. Here are some tips if you are facing that increasing pile, or piles, of stuff:

Start With a Plan

Start with a plan. As I started thinking about the decluttering process, I realized I was really curating my space — selecting, organizing and presenting. The first questions you could ask is what do you want your space to say and how do you want it to function for you.

If you are a fan of Marie Kondo and her Life-Changing Magic of Tidying Up,

Read more…

Are you leaving money on the table?

Wednesday, June 20th, 2018

 

We’re into the last six months of the year. Just where did the first six months go?!

Our ICAP Members’ Studio peeps regularly look at their numbers. How about you?

Have you look at your numbers for the first six months? What did you discover? Were you on track or were your results not quite what you were expecting?

I talked with one of my private clients recently about this, and she said she needed a cash infusion. I think finding that cash infusion comes down to two items: ideas you didn’t take action on and things you didn’t follow-up on.

Ideas that you didn’t act on

First are those items you didn’t take action on. One of my good friends has something she calls “the $5,000 notebook.” I bet you have a similar notebook full of cash and you don’t even know it.

Do you often make notes of the great ideas you had? You know, the new pattern you wanted to create, the class you think you should develop, the cards to print based on your paintings, the new line of jewelry you want to work on.

Read more…

Train Tracks and Getting Things Done

Wednesday, June 13th, 2018

 

One day recently I was stopped at a railroad bridge and started thinking about what we learned as kids about crossing the train tracks. Stop, look, and listen. Do you remember that?

The next morning I looked at the mountain of work on my desk – as well as those bright, shiny objects across the room – and wondered where I should start. I picked up the task on the top and started to work.

Shortly I became distracted and found myself on the way to the kitchen for another cup of tea.

Back to my desk. What was I working on?

Read more…

Pay it forward!

Wednesday, June 6th, 2018

payitforward

The last time I was at our home on the Chesapeake Bay, our neighbor’s grandkids were visiting. They were having a great time skipping stones across the water. Do you remember doing that as a kid or with your kids or grandkids?

The effect, of course, is that you can see ripples in the water. And the more ripples, the better.

Have you ever thought about the ripples you make with your business? I want to share four stories about ripples.

Read more…

Kick-up Your Summer Revenue

Wednesday, May 30th, 2018

summer-cash

This is the unofficial first week of the summer. For many people, this is the time to kick back and take it easy. You know the lazy, crazy days of summer! And, sure people do take vacations, but not all of them are gone every day all summer. So, you shouldn’t be either.

If you are trying to grow your business, taking it easy really isn’t an option. And, if you take advantage of the time many people do take it easy, your business will be ahead of the game.

Here are some ideas to kick-up your revenues this summer.

Read more…

Surviving business storms

Wednesday, May 23rd, 2018

Last week was such a storm-filled one that I found myself searching for rainbows each time the rain stopped. And, I found a real beauty. I started thinking about the fact that rainbows are dependent on the storm and started comparing that to our business life.

My first thought was that we all have storms in our business, whether that is feeling overwhelmed by our work or not being able to get done what’s on our list because a “crisis” or storm brews. You have times that you are not in control. You also have financial storms, weeks or more with dismal sales.

The thing is all the storms pass, and you hopefully have rainbows: turning those to-dos into ta-das or developing better sales the next week. Is it possible to get to the rainbows without the heavy storms? Maybe yes, maybe no. Here are just a few ideas to consider.

Read more…

Too Much On Your Plate? Delegate

Wednesday, May 16th, 2018

 

 

Recently I was talking with my client Claire, a needlework designer, about the need to start delegating some of her work. She was overwhelmed with the amount of work on her plate and she felt that she needed to do it all herself.

Claire is like many other small business entrepreneurs  who have a hard time delegating. It is hard to leverage your time to work on your business if you are always working in your business. Claire, like so many small business owners, had a fear of assigning work to others. (Control issues, anyone?) When you looked at this on a deeper level, you can discovered a few common reasons.

First, Claire was afraid that if she had someone else do a task, they would not do it as well as she could. Of course, this is really a story in her head, and it is not necessarily true. Just because you can do something does not mean that you should. Often someone can do the task even better than we can if we just let them. It is about letting each of us work in our brilliance.

Read more…

Create Powerful Intentions for Events

Wednesday, May 9th, 2018

 

 

Many readers of this post are preparing for International Quilt Market, the annual trade show of the quilting and soft craft industries. You may be preparing for a retail show, an outdoor fair,  a conference, or other trade show. You may be preparing to host, present at, or attend an event.

I have talked with several of my clients preparing for the shows about their challenges, and the topic came up on on a recent monthly ICAP Members’ Studio group coaching call. It seems a lot of people are in a frenzy about what needs to get done.

I believe it comes down to being clear about your intentions for the show. I went to my first quilt industry trade show in 1994. I’ve learned quite a lot over the years about how to get the most from the show. Much of it is being intentional about what I want to have happen while I’m there.

Read more…

Copyright © Morna McEver Enterprises LLC, All rights reserved.
Reproduction of any kind is expressly prohibited without written authorization
Designed and hosted by GloDerWorks

 

Legal

Entries (RSS) and Comments (RSS).