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Archive for the ‘Business’ Category

Buying Out of the “Starving Artist” Mindset

Wednesday, June 5th, 2019

Over the weekend, I stopped in a local gallery and was talking with some of the artists. Several were quite successful.

One described herself as struggling. Then she said with a laugh, no she was really the typical “starving artist.”

What ensued was a rather lively discussion about our value, what we believe we are capable of, what words to do us, and the notion that we do not have to buy into that “starving” mentality.

The starving artist mentality is totally in your head.



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Are You Waiting for “Enoughness?”

Wednesday, May 29th, 2019

Do you have some business or personal dreams that you are putting off because you think you need to know more before you move forward?

Maybe you think you need another art course, or maybe you need that extra marketing course. Or, your website could be better. Or, your design skills need to be better to enter that show. Or, you do not know as much as, or are as skilled as, someone else. Or, …

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Are You Whelmed?

Wednesday, May 22nd, 2019

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Avoid the Comparison Trap

Wednesday, May 15th, 2019

Comparison Trap

Do you ever get that sinking feeling when you look around and start to compare yourself to others — their art or their business success?

You start to think that no one will every want what you have.

And, then you start to believe the one or two people who have ever commented negatively on your work.

And, then the spiral starts. Really, who are you to do this anyway?

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What’s in Your Rewards Jar?

Wednesday, April 24th, 2019

How often do you reward yourself for your work?

If you are like many creative entrepreneurs I know, it’s not very often. Sure you accomplish the items on your to-do list, you make progress towards your goals, and you may feel proud about what you are doing. Then, it’s on to the next thing on the list, the next goal.

Many of my clients take part in what I call a Success and Strategies Summit on a weekly basis. For years, I had been taking time to look at what I accomplished and plan ahead on a weekly basis. It made a difference in how much I was accomplishing and the confidence level I had.

When I started working with private clients and ICAP members, I shared this more formal practice with them. They began to see how important this review was in their own lives and businesses.

A big part of this Summit is celebrating your successes. Did I mention how often we are on to the next thing and don’t do this?

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What’s Your Self-Worth Quotient?

Wednesday, April 17th, 2019

self-worth

Periodically I offer a complementary webinar titled “5 Smart Ways to Make Money Now in Your Creative Arts Business.”

Before I delve into the five strategies, I spend some time talking about your mindset and knowing your value. From my experience working with creative entrepreneurs, I often find they struggle with determining a value for their work and then charging for it.

Here are some tips for dealing with your worth:

Know exactly what you are charging and why.

Are you challenged by what to charge for your services?

Many creatives are in this same place. You tend to undercharge because you don’t know what to charge. You look at what others are charging and figure it must be right.

Do you ever wonder how that person came up with her price? She probably did what you did: looked around at what others were charging and figured it was right.

Take the time to go back and determine how long it takes you to accomplish your work. Consider what your expenses are – overhead, taxes, materials, etc. Then determine what you need to make on an hourly basis to meet your expenses and make a profit.

Only then will you know if your price is right.

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8 creative biz lessons I learned from basketball

Wednesday, April 10th, 2019

As I watched the Final Four Tournament on Saturday, I was thinking about what basketball and the professional creative arts have something in common. Is it any surprise my mind would go to art when I’m watching sports?

Passion

This is the obvious. These kids love basketball, and for them it is their art. What you pay attention to grows.

Just as the college athletes pay attention to basketball and their skills and love of the game increase, your skill level in your art increases with increased attention. Your knowledge and love of the art grows as you look at more art, go to more galleries, take more classes. And, your skill level at marketing, and your passion at marketing, also increases proportionately to the effort you put into it.

How much effort are you putting into growing your business?

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Are you asking better questions?

Wednesday, April 3rd, 2019

How often do you wear your CFO hat?

You know, the one where you look at the numbers. I realize that lots of creative types do not want to look at numbers.

After all, what could be creative about numbers? They are straightforward, no shades of gray here.

True, the numbers in and of themselves are not creative.

What is creative is what you get to do as a result of looking at them.

You can create new designs or new classes. You can bring on an apprentice to help you. You can look for new markets for your art. You can look at ways to expand and make a bigger impact.

The problem is that you have to know what the state of your business really is.

And the only way to do that is to look at your numbers.

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Does your price match your value?

Wednesday, March 27th, 2019

Often I have conversations with clients around a recurring theme — pricing and value.

One recent conversation was with Catherine who was creating a new online teaching course, and she was struggling with what to charge people. I thought her price was really low, and I asked why.

She told me that she just knew not all her customers could afford to take the class and she really wanted everyone to have that opportunity.

I asked how she knew that they could not afford the class. She wasn’t able to answer that question. It was just her gut instinct.

When we dug further with the question, it was really that she would not have paid that amount.

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Time blocking leads to better productivity

Wednesday, March 20th, 2019

Have you looked at the calendar and wondered how you can possibly do all you have scheduled? I used to feel that way until I made a simple discovery.

Time blocking!

Time blocking is a method of allocating or pre-assigning time for specific activities throughout your day. It helps me keep my day and life more balanced. I accomplish more because I have structure to my day, I can focus on a specific task with a high value, and I am able to manage interruptions. I am the one in charge of my day. Here’s how to do this.

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