Recently on my way to Maryland’s Eastern Shore, I got caught in a mass of slow traffic. Anyone from these parts knows we only have one way to reach the beach, and that’s using the Chesapeake Bay Bridge in Annapolis. Its two spans date to 1952 and 1973 and can’t handle today’s traffic. Slow-downs and waits are a normal occurrence, particularly during the summer, so I try to time my trip to avoid them. Despite my best efforts, I was stopped.
Because of the nature of the journey, my GPS isn’t of much use. It can’t re-route me across the water! As I edged along, I thought about the GPS you set for your business.
The beginning and end points
Your car’s GPS won’t work without a starting and ending point. It’s the same in your business. You need to know where you are now and where you want to go.