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Posts Tagged ‘blogging’

Should you be blogging?

Wednesday, July 18th, 2018

 

 

Do you have a blog? I have been blogging consistently since early 2007. First my blog posts were monthly with an occasional extra post. Within 18 months I went to twice a month, and then another 18 months later, I went to weekly posts. Occasionally, I’ve posted more than once a week, but in all that time I have not missed a week.

Blogging can be fun and creative. It can add to your business growth and lets you connect with your tribe. Blogging lets you be seen as an expert with a viable business. Blogging lets you create lasting relationships. And when people know, like, and trust you, they are more likely to become your customers.

Get intentional

Before you start blogging or if you want to take a look into building your existing blog, consider what your intention is for your blog. It doesn’t matter what it is, you just need to be clear about it. Perhaps you are looking for a way to share your art or you want to share your artistic journey. Maybe you want to teach others how to make art. Maybe you want to be a voice for a crafting lifestyle. Maybe you want to connect with like-minded creatives. Maybe you are hoping to drive sales.

Read more…

6 Tips for Promoting Your Business With Your Blog

Wednesday, April 27th, 2011

Do you have a blog? Blogging can be fun and creative. It can add to your business growth and lets you connect with your tribe. I think that’s the primary reason for blogging: building your community.  Blogging lets you create lasting relationships, and when people know, like and trust you, they are more likely to become your customers. Here are six tips for using your blog:

1. Take your customers on a tour of your studio or shop. I admit that I love to tour other quilters’ studios. In fact, I enjoy it so much, I created a lecture to share the studios I like and feature a studio in each issue of The Professional Quilter for the same reason. And, I love to see the shops I want to visit ahead of time, or maybe just put them on my wish list.

2. Provide information. This can be “how to” or just sharing the latest information on an upcoming show or exhibit. It should provide value for the readers. This helps to establishes you as an expert, the “go to” person on a topic. You can also make offers on your products or provice coupons, etc., but the primary goal should be to provide information.

3. Share yourself, your staff, other professionals. People want to know who they are doing business with. This is your chance to share something about yourself. Let your personality shine. Customers or potential customers also want to know the people that work with you. And, if you have friends who blog, take a turn blogging on each others’ pages. It will help each of you increase your audience.

4. Take advantage of technology to further readership of your ideas. You can connect your blog to Facebook and tweet about your blog. Many of our blog posts originate in this weekly e-zine. They then post to our blog and then to Facebook. I found it interesting that I often get comments on the blog or on Facebook from artists who originally read the material in the ezine.

5. Participate in blog events. Here are just two ideas. Sponsor a blog contest. It could be as simple as asking for input on your latest quilt design, perhaps helping you name it. For a prize, you can offer a copy of the pattern. If you are a book author, create a blog hop. In this case, you find several other bloggers and ask them to review your book. They in turn ask for comments on the post and offer a copy of your book to a random commenter. Each blogger advertises the blogs where your book will be reviewed, so more people learn about other blogs.

6. Be consistent. Bloggers are more successful who keep a constant schedule about blogging. Readers start to rely on you for specific information and will return to your blog for that type of information. Along with consistency comes frequent postings. The more often you post, the more your readership, and in turn your business, will grow. Of course, you have to figure out what works for you. In general, two to three times a week is a minimum.

7. Remember that blogging is one part of a social media strategy for your business. Look for other ways you can connect with your customers, including Facebook, Twitter, YouTube and your e-zine (online newsletter).

Please share your tips on blogging here on our blog.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business.  Learn about all the benefits of IAPQ membership and join here.    

Summer Issue is in the Mail

Monday, July 14th, 2008

The Summer issue is out and in the mail. I’ve heard from subscribers that it’s showing up in mailboxes. Here’s a peek at the cover:

Articles include a profile by Eileen Doughty with Alaska quit artist Linda Beach, tips for developing a blog as a marketing tool by Maria Peagler, a studio tour with longarm quilter Paula Rostkowski, guidelines for business recordkeeping by David Nagle, help with phrasing judging comments by Scott Murkin and a primer on understanding DPI for good digital printing by Gloria Hansen. We will have some excerpts in our ezine later this month.

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