I live in an area (Washington, DC) where the first question you often hear is, “What do you do?” While it may not always be the first question, at some point it usually comes up. And, I’m sure that’s not unusual in other parts of the country. People are just trying to get to know people they don’t already know.
Do you have an elevator speech? You know, that 30 to 60 seconds or so that explains what you do and will engage the person you are talking with into asking more questions. It’s supposed to be succinct so that you that you could really deliver it in a quick elevator trip.
The problem is that most elevator speeches are boring or long-winded or both. Haven’t you tuned out when someone launched into his or her corporate titles? I remember when I moved some years back, and my new neighbor said, “Hi, I’m Chuck. I’m an attorney.” Yikes! A real conversation starter.
Most of you are creatives and the idea of a set elevator speech is cringe-worthy. After all, elevator speeches can sound so canned and “markety.” Thing is that you have a business and you cannot grow that business if you don’t market.