Is growing your email list on your list for the New Year?
“What email list?” you ask. “I’ve got loads of followers on Facebook and Instagram. Who needs a list?”
Without a list, your business will not produce profits on a consistent enough basis to sustain and grow your business. You might really just have a hobby and enjoy social media connecting. And that’s fine if that’s what you want.
If what you want instead is to build equity in your business, you need to look at building your list. Building a list is a way for people to get to know, like and trust you enough to spend money with you.