Do you ever get overwhelmed with social media? So many different platforms to choose from. And, regardless of the platform, they each seems to change all the time. And, when you are on social media, it seems like other people are posting all the time. And, you get frustrated trying to keep up with all this. It’s enough to feel like social media is a fire-breathing dragon.
If you want your business to grow and reach more people, you need to be on social media. That’s a given. However, it’s easy to slay that dragon if you follow some simple steps.
Step One – Consider your audience
The number of social media platforms seems to grow, only you do not need to be active on all of them. Your first step is to figure out where your peeps are hanging out. In all likelihood, they are on the platform you enjoy. So pick a platform, take time to learn how it works, and follow the remaining steps. Once you’ve got the first platform down, you may want to add a second. Remember you don’t need to be on all forms of social media to be successful. You do need to be on at least one.
Step Two – Create categories
If you look at what you post already, you’ll probably find that you could break that content into categories. Consider what you’ve been posting as well as what you want to post in the future.