TwitterPinterestInstagramGoogle PlusMembers login

Archive for the ‘Planning’ Category

Move the Needle in Your Creative Arts Business

Wednesday, April 25th, 2018

For many of us, moving the needle may have different connotations, especially since so many who read this blog sew. Today I want to talk about moving the needle forward in your business. All of us get stuck. Sometimes it’s just a simple tweak that can get the machine moving again. Sometimes it is something bigger that you need to do to move your business to the next level. Here are nine ways that will help get you moving and bring in cash to your business:

Read more…

How will you celebrate?

Wednesday, March 7th, 2018

Do you regularly celebrate your accomplishments? I am not surprised if you don’t. Many entrepreneurs are so focused on what is next that they do not take the time to appreciate what they have accomplished. That is why most of my clients and students take time weekly to look at what they accomplished and celebrate that. It is part of their weekly Success and Strategies Summit.

The process

What exactly is the Success and Strategies Summit and how do you have one? It’s a process where you look back at your week, plan the next week, and celebrate your accomplishments.

Read more…

Let’s take 15!

Wednesday, February 21st, 2018

 

Do you ever look at what others have accomplished and think you can’t possibly do that? We all have that comparison gremlin to contend with. Do you then fall back on your standard excuse? I just don’t have time!

I’m going to challenge you on that.

I wrote about “you management” as opposed to “time management” a few weeks back. Today I want to share a simple concept that might make a difference in your day.

Let’s call it Take 15.

Read more…

Small Steps to Success

Wednesday, January 3rd, 2018

 

It’s the start of a New Year. If you’re like most people, you are gung-ho to accomplish something this year.

If you’re like most people, that gung-ho-ness starts to wane. That’s why gym memberships sell out at the holidays, the gyms are packed in January, and then the regulars heave a sigh of relief when all the resolution-setters give up. Life sets in and you don’t have a plan to stay on track.

Resolution realities

According to the Marist Poll, of those who make a resolution for 2017, 68% said they kept at least part of their promise. And 44% of Americans are likely to make promises to themselves again for 2018. If you are a resolution maker, you want to keep up the tradition, it seems.

Last year, being a better person (16%) was followed by losing weight and exercising more (both at 10%). Seven percent resolved to spend less money, improve their health, or eat healthier. Forty-three percent mentioned another resolution.

Read more…

Out with the old. In with the new!

Wednesday, December 20th, 2017

It is less than two weeks until the end of 2017. To me, this year just flew by. While this does not seem like a lot of time, especially with all the busy holiday activities, you can still take positive actions to end your year right and get a head start on 2018. Here are seven tips that I am taking to heart:

Don’t wait until Dec. 31 to check your financials.

Do you need to follow up on any late invoices if you want the income to be in 2017? Do you need to defer the income until 2018? Do you need to make any expenditures by year end? What tax consequences should you be aware of? A quick call or email to your accountant could make a difference, particularly as we are unsure of the new tax plan.

If you do not have a giving plan in place, consider starting one before the end of the year.

Read more…

Only 117 days left until 2018

Wednesday, September 6th, 2017

A few years back, I remember being in a water aerobics class over Labor Day weekend. The instructor noted about how much time we had left that year to get and stay in shape. If you look at this year’s calendar, we don’t turn the page to 2018 for 117 days. Plenty of time to make a difference in your business this year and be ready to accomplish even more in 2018. (It’s hard to believe I’m already saying 2018!)

In addition to Labor Day weekend, for many kids it’s the official end to summer and back to school. And, you’ll find plenty of 2018 calendars in your local office supply store or online. No time like the present to start to think about 2018 as well as how you can make the next 117 days the best.

Rocks, pebbles, sand

I like the rock, pebbles, sand approach. I’m sure you’ve heard of this before. It was popularized by Stephen Covey of The Seven Habits of Highly Effective People. The big rocks stand for what is most important in your life. This could be the book you want to write. It could be your family.

Read more…

What’s your next business move?

Wednesday, August 23rd, 2017

 

Are you like so many other creatives? You have lots of ideas about where to go with your business. Maybe you should start teaching your art. Or do a local craft show or open an etsy shop. Perhaps start a podcast. Maybe a blog is calling your name. Or do you see a fabric line or licensing of your art as the next step? Or create patterns, or …

Whoa! You have so many options and they all sound good. The problem is you don’t know where to start. And perhaps you get stuck in analysis paralysis trying to figure out which idea is the best one. Here’s a path to help you decide.

Write down all the ideas.

Just get out a piece of paper and list them. As you do this, you’ll probably come up with more options. None are set in stone. You are just getting them all out of your head. You may even save some for a future use.

Read more…

Are your “real” priorities in your calendar?

Wednesday, June 14th, 2017

 

Do you ever struggle with aligning your priorities with your actions? Beth, one of my clients, was recently struggling with this. She told me that her family was her priority, yet she was barely fitting them in around her business, rather than the other way around. She was taking on more commissions and at the same time increasing her output for exhibitions at galleries.

In reality, your priorities are defined by how and where you spend your time. By that definition, family was not Beth’s number one priority.

To get clearer on your priorities, during the next few weeks develop a list of your needs, wants, and values. “What’s the difference?” you ask.

Read more…

Thank You for Your Business!

Wednesday, March 1st, 2017

When was the last time you sent a letter via the US Postal Service to thank someone? When was the last time you received one?

I know that today we are all about digital. However, I think you are missing the boat if you don’t add some higher touch activities to your marketing and/or customer service efforts. By marketing, I don’t mean selling. I mean inviting people get to know, like and trust you.

Personal hand-written notes are the perfect way for you to build that connection. A simple note only requires a few of minutes of your time and a first-class postage stamp.

The rewards for both parties are way beyond that. You will feel good doing this. The recipient will feel appreciated. I’ve seen examples of people sharing their thank you notes on social media or in their blogs, making even more people feel good. What a great example of word-of-mouth marketing. Remember, the more people learn about you, the better.

Read more…

Can’t Choose Between Thai and Italian for dinner?

Wednesday, February 15th, 2017

 

Last week one of my clients was talking about how worn out she was from making decisions. The decisions themselves might seem small to you. Cathy had to decide between frames for her latest pieces of art, choose a brand of paints to use with a new project, find a photographer to shoot headshots for her website, set a time for an appointment for a potential gallery showing, and consider whether or not to book time for an art retreat. Now it was time to choose an outfit for her gallery opening.

Cathy had made lots of decisions and wasn’t ready to make another. She told me she was opting for an old outfit from the back of her closet. It didn’t fit that well and didn’t showcase her artistic brand in its best light. She said that she just didn’t have the energy to go the store and get something special to wear.

Seems kind of silly on the surface. She had made what we might think of as everyday decisions for her business. The final decision about her outfit was an important decision in her ongoing quest to build a brand, yet she was stuck. I told her she was likely suffering from decision fatigue.

Read more…

Copyright © Morna McEver Enterprises LLC, All rights reserved.
Reproduction of any kind is expressly prohibited without written authorization
Designed and hosted by GloDerWorks

Entries (RSS) and Comments (RSS).