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Archive for the ‘Strategy’ Category

Move the Needle in Your Creative Arts Business

Wednesday, April 25th, 2018

For many of us, moving the needle may have different connotations, especially since so many who read this blog sew. Today I want to talk about moving the needle forward in your business. All of us get stuck. Sometimes it’s just a simple tweak that can get the machine moving again. Sometimes it is something bigger that you need to do to move your business to the next level. Here are nine ways that will help get you moving and bring in cash to your business:

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Create a successful advertising plan

Wednesday, April 4th, 2018

Today you are competing for business in a noisy world. Just look at all your options for connecting via social media. Every time you sign onto Instagram or Facebook, you’ve got the choice of stories or your feed. Not to mention the rabbit hole of Pinterest. Plus new social media platforms crop up that add to that noise.

How can you get the word out about your business in all that noise? If you are caught up in that noise, so is your customer. One effective way is with advertising.

Advertising is used to persuade an audience (your potential or current customers/clients) to take action with respect to your product or service. And if that action is purchasing your product, the results are not always immediate.

I have read numerous studies that it can take anywhere from 13-17 times for someone to see your print ad before they purchase. I’ve seen numbers as low as 7 with regard to television advertising. And, the range for online advertising varies as much. Maybe with changing algorithms, it varies even more. 

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Reframe, Reflect + Reap the Rewards

Wednesday, December 7th, 2016

rrr-planning2

December is often the month to look back at your year and plan ahead for the next one. In a recent blog, I discussed starting to plan by taking a look back at the good, the bad, and what you learned during the year.

It’s your chance to evaluate what you learned and look for ways to reframe the challenges that you faced. What are the rules that you believe? How could you change them to serve you better?

For example, if you believe that artists are not good with money, then it’s likely you won’t be good with money. If you try to create a rule that empowers or serves you better, you’ll see the results. In this example, you might reframe your rule as, “I’m smart enough to easily learn what I need to about money so that I can pursue my art and make a profit.” This puts you in charge of your results.

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Look Back and Move Upward

Wednesday, November 30th, 2016

lookback

The end of the year is often filled with planning activities. For many creative people the thought of planning is beyond boring.

It can be black and white — after all it does involve looking at numbers. When you get right down to it, though, getting your big dreams and goals down on paper and figuring out how to accomplish them is creative. Especially when you get out those colored markers and pencils!

For more than ten years, I hosted an annual Planning Day, and we always start with looking back. Instead of jumping into what next year looks like, take time to clear out this year. Look at the good, the bad, and the lessons learned. This will let you celebrate what you accomplished and put you in a positive place to start the new year.

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The Fortune Is In the Follow-up

Wednesday, November 9th, 2016

follow-up

 

How good are you at follow-up? You know, that is where the money is.

I was talking with a few of my clients who had returned from Quilt Market with lots of follow-up items. Some were clearly immediate, such as filling orders, and those got processed right away. The problem for my clients was that they came back with all these notes that weren’t really money related or where they couldn’t see the clear money connection or where they couldn’t remember the conversation. Plus they felt overwhelmed getting back in gear. And, the follow-up is in question.

What I have found through the years is that when I pay attention to following up on a consistent and timely basis, it lets me build better relationships, which is really my goal, and that means adding to my business bottom line.

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Do You Have Gotta-Do-It-First-itis?

Wednesday, October 5th, 2016

do-it-first-itis

 

Can you picture yourself here?

* Headed to the office or studio passing through the kitchen only to see the dishwasher needs to be emptied. Well, it won’t take that long. Let’s do it first and just get it done.

* Back on track headed to the office or studio only to be distracted by the laundry basket. Well, let’s just throw that one load in. It will only take a minute or two.

* Looking at the messages that came in the night before. One was from a friend down the street. Well, what could she want? It’s just a quick phone call, and it will be out of the way.

* Now you are in your office and ready to get to work. Wait, let’s just check the email. Oh, some of these look really quick to answer. Let’s just do them first and get them out of the way.

Did you just lose half your day because you had what I’ve termed “gotta-do-it-first-itis”?

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Reinventing Everyday

Wednesday, August 24th, 2016

 

reinventingeveryday-3Rs

Are you practicing the 3 R’s?  What are the 3 R’s, you ask? Recycle, reuse, repurpose – all part of reinventing your business everyday. How much of what you create just needs to be spiffed up or re-slanted to make it new? We see it all the time in other markets. Disney is a prime example. They often issue re-releases or special editions of their classics. They recreate the excitement, find additional audiences, and make more sales. How can you do this as a creative arts professional?

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It’s Not Just About Sports

Wednesday, August 17th, 2016

rioolympics1

Have you been watching the Olympics? I always enjoy the competition and the personal stories. I found myself staying up late watching several of the events live. I continue to be inspired by watching people who are the best at what they do. Here are some of the business lessons I saw.

1. Set really big goals. I have watched Katie Ledecky’s pursuit of her Olympic goals for the past few years. She grew up and went to high school in my county, so she is covered by our local news. Her coach, Bruce Gemmell, worked with Katie to look at the bigger picture, developing a vision for the future. Gemmell brought his corporate speak to his swim coach career and talked about setting BFHG — Big Fat Hairy Goals.

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