Today you are competing for business in a noisy world. Just look at all your options for connecting via social media. Every time you sign onto Instagram or Facebook, you’ve got the choice of stories or your feed. Not to mention the rabbit hole of Pinterest. Plus new social media platforms crop up that add to that noise.

How can you get the word out about your business in all that noise? If you are caught up in that noise, so is your customer. One effective way is with advertising.

Advertising is used to persuade an audience (your potential or current customers/clients) to take action with respect to your product or service. And if that action is purchasing your product, the results are not always immediate.

I have read numerous studies that it can take anywhere from 13-17 times for someone to see your print ad before they purchase. I’ve seen numbers as low as 7 with regard to television advertising. And, the range for online advertising varies as much. Maybe with changing algorithms, it varies even more. 

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Last week when I was clearing my studio space for my niece to work on her quilt to take to college, I seemed to get so distracted. I saw fabrics I thought would work nicely in a future project. I realized I needed to find a place for the notions that had already found a not-so-good spot. And, I found some book reviews I had clipped that seemed to be perfect for selections for our ICAP Book Club.

I had the same problem as many of my clients: the inability to stay focused and get done what needs to be done. It can be because you are distracted by other options, whether that’s the other stuff in the room or another great idea that is beckoning.

Yes, you, too, are infected with Bright Shiny Object Syndrome. As you can see, I have been there. Sometimes in my office I get totally distracted by the projects I want to make or the books/tools that just arrived or the idea I have for a new product or all the blogs that call me to tour them. How do you get past this? Here are a few ideas:

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A lot of us have problems getting things finished. Several reasons come to mind: procrastination, the need to be perfect, distractions by other things, failure to prioritize. Here are eight tips for exercising what I call your “done” muscle.

1. Get clear about what it is that you are trying to accomplish. Once you have clarity around your goals and/or a particular project, it is much easier to move forward. As you work, keep your eye on the prize. This will help you progress.

2. Break your project down into manageable tasks. When you look at a goal or a specific project, it can seem overwhelming. If you can break it down into bite-size pieces, it is always easier to see how you can accomplish it.

3. Look for where you need help. Just because you have a big project, does not mean that you need to do it all yourself. Remember, it is not necessary to know how to do everything, just what needs to be done.

4. Prioritize what needs to be done. This can apply to a specific project or your daily “to do” list. It is easy to look for the quick and uncomplicated things to do each day so you can check them off the list. The problem is you are not really accomplishing what you need to accomplish. What you should be doing is tackling those projects that move you towards completing your goal.

5. Consider the ROI. That’s Return on Investment. You can look at your tasks and see if time spent doing these tasks is worth your time. Maybe you should delegate the tasks or not even do them at all.

6. Finish what you start. Make that your goal. Really look around at how many people actually finish what they set out to do. Many people say they are going to do something and do not ever complete it.

7. Remember good enough is often good enough. Sometimes we spend so much time aiming for perfection that we don’t accomplish our goals.

8. Don’t over-think everything. As the Nike ad says, “Just do it.”

If you have a tip for exercising your “done” muscle, please share it on the blog.