For many years I’ve had the opportunity to sell my product in public venues.
I’ve sold my handcrafted quilts at local craft shows, larger regional juried craft shows, and a local crafts cooperative. Most recently I marketed the International Association of Creative Arts Professionals at the International Quilt Market. All are great places to sell your work, meet your customers, and gather marketing information.
Whether you sell your work in a small retail venue or a trade show like Quilt Market, here are some tips to help you increase sales:
#1 Set an intention
Spend time ahead getting clear on your intention or goal for the show.
Is it to make a certain amount of sales, to get your patterns picked up by a distributor, to test a new product? Maybe your intention is to get names for your mailing list so you can connect in the future. When you are clear on your intent, you’ll be more focused, and your results will show that.