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Posts Tagged ‘customers’

Let chaos become your opportunity

Wednesday, April 22nd, 2020

These are crazy, chaotic times we are in. You have lots of unknowns.

Are you bringing in business — and income — today? If you are, that’s great.

Can you maintain a positive cash flow? And for how long?

Do you have a rainy day fund? How long will it last?

How long can you stay the course before making changes? And what changes can you make?

Even if you are in a positive cash flow position, you need to think about what will happen in the future. Right now.

While you do have unknowns, one fact remains. You are in control when it comes to your business.

Part of getting through the chaos is making sure you’re in a better position once you get to the other side. Here are some ideas to help shift your business as we move forward.



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Increase your booth ROI

Wednesday, October 16th, 2019

For many years I’ve had the opportunity to sell my product in public venues.

I’ve sold my handcrafted quilts at local craft shows, larger regional juried craft shows, and a local crafts cooperative. Most recently I marketed the International Association of Creative Arts Professionals at the International Quilt Market. All are great places to sell your work, meet your customers, and gather marketing information.

Whether you sell your work in a small retail venue or a trade show like Quilt Market, here are some tips to help you increase sales:

#1 Set an intention

Spend time ahead getting clear on your intention or goal for the show.

Is it to make a certain amount of sales, to get your patterns picked up by a distributor, to test a new product? Maybe your intention is to get names for your mailing list so you can connect in the future. When you are clear on your intent, you’ll be more focused, and your results will show that.



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Finding Your Social Media Platform

Wednesday, October 11th, 2017

Do you get the feeling that you need to be everywhere on social media? And then you worry that if you are, you’ll never get anything else accomplished?

You are not alone with that thought. It does at times seem that everyone is everywhere. Just because it seems that way, it’s not really true. And, you’re right, you won’t get anything done if you are always on social media.

The good news is that you can have a presence on social media and have it work for you. Here are five tips for finding the social media platform that works for you, lets you connect, and helps you build a social media following.

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