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Posts Tagged ‘business’

Move the Needle in Your Creative Arts Business

Wednesday, April 25th, 2018

For many of us, moving the needle may have different connotations, especially since so many who read this blog sew. Today I want to talk about moving the needle forward in your business. All of us get stuck. Sometimes it’s just a simple tweak that can get the machine moving again. Sometimes it is something bigger that you need to do to move your business to the next level. Here are nine ways that will help get you moving and bring in cash to your business:

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Is it time for pruning?

Wednesday, April 11th, 2018

 

A few years back at our home on the Chesapeake Bay I replaced five KnockOut® rose bushes. For years they had been beautiful bushes, full of continuous color, and tall enough to provide a barrier between our patio and our neighbor’s. Best of all, this rose variety was supposed to be disease resistant and did not need spraying. I am not one for heavy garden maintenance, so it was wonderful to have inherited these easy-care varieties with our home purchase.

The problem was that a couple years earlier we noticed these bright, thick red shoots. Our landscaper suggested pruning and that is what we did with the hope that we could get rid of the rose rosette disease, as it is known.

Unfortunately, the virus spread to the whole plant and we ended up having to pull up all five plants and start over. This time, we choose not to plant the roses.

So, what does this have to do with business? Just like with roses in your garden, your business can use a good pruning if you want it to bloom and prosper. And, you want to do the pruning before it becomes necessary to take more drastic action.

Here are some random thoughts on pruning in your business. Many of these were gleaned from a walk through my yard.

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Create a successful advertising plan

Wednesday, April 4th, 2018

Today you are competing for business in a noisy world. Just look at all your options for connecting via social media. Every time you sign onto Instagram or Facebook, you’ve got the choice of stories or your feed. Not to mention the rabbit hole of Pinterest. Plus new social media platforms crop up that add to that noise.

How can you get the word out about your business in all that noise? If you are caught up in that noise, so is your customer. One effective way is with advertising.

Advertising is used to persuade an audience (your potential or current customers/clients) to take action with respect to your product or service. And if that action is purchasing your product, the results are not always immediate.

I have read numerous studies that it can take anywhere from 13-17 times for someone to see your print ad before they purchase. I’ve seen numbers as low as 7 with regard to television advertising. And, the range for online advertising varies as much. Maybe with changing algorithms, it varies even more. 

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6 ways to add revenue to your creative arts business

Wednesday, March 21st, 2018

If you are in business, your goal should be to make money. Sure you have other goals that revolve around making a difference or sharing your art or building a legacy. I know that I do. Problem is that you can’t make as much of a difference if you aren’t making a profit in your business.

Making a profit is tied to increasing your revenue or decreasing your expenses or both. In truth you can only increase your revenue in three ways.

First, you can raise your prices.

Second, you can sell more to your current customers.

Third, you can find new customers.

This post focuses on six ways that you can increase your revenue. Some you may already be doing. Some you may have thought of and not tried yet. Some may be new to you.

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It starts with clarity

Wednesday, February 28th, 2018

 

We recently welcomed a new group into our Members’ Studio. We have lots of resources all geared to help you build the creative business of your dreams.

I know that too many options can be overwhelming. What’s needed is clarity. It’s so easy to get bogged down with all the options. What if I do this? Or that?

Ever been there?

What do you need clarity on? When I work with some clients, that’s our first step. Clarity is really the foundation of success both in your business and your personal life. And, once you get clear, it doesn’t mean you always stay clear, unfortunately. I think it’s a continual path as you and your business grow.

You need to be clear on the direction you are going. What is your end goal? If you don’t know where you’re going, how will you know when you get there?

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Discover your why

Wednesday, February 14th, 2018

Over in our Creative Passion to Profit Facebook Group we are hosting a challenge to help creatives increase their visibility and grow their businesses. On the first day I asked the members two questions. Why Do You Create? Why Did You Start Your Creative Business?

You’ll find a great deal of variety of answers. Some people were raised with creative parents; some were not. Some expressed their creativity from childhood; some put it on hold and it re-emerged as adults. Some started their businesses with purpose; some started accidentally. You will probably resonate with something someone wrote. You can read the responses or join in here.

Have you ever thought about what your why is? You know, why you do what you do? Why you are in the business you are? Why art or creativity chose you? And why you chose to make it important enough that it is your business?

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Is time managing you?

Wednesday, February 7th, 2018

 

If you are like many people, you decided to get a better handle on your time this year. Some people call this time management. How is that working out for you?

Funny thing is that we all have the same 24 hours in the day. Some of us just do a better job of managing ourselves. We really can’t manage the time. Here are five tips to help you do that.

Know what your time is worth.

Your goal as a business owner is to turn your time into money, so I think you should know what your time is worth. Here’s an easy way to figure it out. What do you want to make this year from your creative arts business?

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Finding Your Social Media Platform

Wednesday, October 11th, 2017

Do you get the feeling that you need to be everywhere on social media? And then you worry that if you are, you’ll never get anything else accomplished?

You are not alone with that thought. It does at times seem that everyone is everywhere. Just because it seems that way, it’s not really true. And, you’re right, you won’t get anything done if you are always on social media.

The good news is that you can have a presence on social media and have it work for you. Here are five tips for finding the social media platform that works for you, lets you connect, and helps you build a social media following.

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How to grow your Facebook fan following

Wednesday, August 16th, 2017

 

Last week I got an email from one of our ICAP members who had reached her 5,000 friend limit on her Facebook Profile and wanted to get my thoughts on how to add all those friends to her Facebook Page. Those of us who’ve been on Facebook a long time remember when Facebook Pages didn’t exist. As a result, we have many, many business connections who are now our “friends”.

One problem you may run into is that when you joined Facebook, you agreed to its Terms of Service. The TOS can make for interesting reading, and you will find this statement: “You will not use your personal timeline primarily for your own commercial gain, and will use a Facebook Page for such purposes.”

That doesn’t mean that you can’t post art business items on your personal profile. It means that you aren’t using it entirely for personal gain. Many of us are our own “brand,” and it would be hard to separate our personal side from our business side.

That said, here are some ways that you can build your Facebook Page fan base with your personal and business friends. If you are interested in learning more ways to do this, the International Association of Creative Arts Professionals (ICAP) is hosting a training in September to do this. You can learn more about ICAP and join here.

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Slay the Social Media Dragon

Wednesday, June 7th, 2017

Do you ever get overwhelmed with social media? So many different platforms to choose from. And, regardless of the platform, they each seems to change all the time. And, when you are on social media, it seems like other people are posting all the time. And, you get frustrated trying to keep up with all this. It’s enough to feel like social media is a fire-breathing dragon.

If you want your business to grow and reach more people, you need to be on social media. That’s a given. However, it’s easy to slay that dragon if you follow some simple steps.

Step One – Consider your audience

The number of social media platforms seems to grow, only you do not need to be active on all of them. Your first step is to figure out where your peeps are hanging out. In all likelihood, they are on the platform you enjoy. So pick a platform, take time to learn how it works, and follow the remaining steps. Once you’ve got the first platform down, you may want to add a second. Remember you don’t need to be on all forms of social media to be successful. You do need to be on at least one.

Step Two – Create categories

If you look at what you post already, you’ll probably find that you could break that content into categories. Consider what you’ve been posting as well as what you want to post in the future.

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