Last week I got an email from one of our ICAP members who had reached her 5,000 friend limit on her Facebook Profile and wanted to get my thoughts on how to add all those friends to her Facebook Page. Those of us who’ve been on Facebook a long time remember when Facebook Pages didn’t exist. As a result, we have many, many business connections who are now our “friends”.
One problem you may run into is that when you joined Facebook, you agreed to its Terms of Service. The TOS can make for interesting reading, and you will find this statement: “You will not use your personal timeline primarily for your own commercial gain, and will use a Facebook Page for such purposes.”
That doesn’t mean that you can’t post art business items on your personal profile. It means that you aren’t using it entirely for personal gain. Many of us are our own “brand,” and it would be hard to separate our personal side from our business side.
That said, here are some ways that you can build your Facebook Page fan base with your personal and business friends. If you are interested in learning more ways to do this, the International Association of Creative Arts Professionals (ICAP) is hosting a training in September to do this. You can learn more about ICAP and join here.