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Do You Know the Swirly Girls?

Im A SwirletteIn the current issue of The Professional Quilter, Robin Talbott profiled the Swirly Girls, aka Susan Emory and Christine Van Buskirk, as she went behind the scenes of this “young, fun and memorable” business.

The Swirly Girls run a successful pattern and design business today and they are savvy business owners. Getting where they are today required shifts in their business focus. The article focuses on the development of the business and the lessons that they learned along the way. Here are four takeaways from the article:

  1. Don’t be afraid to give yourself permission to move away from one aspect of your business. It doesn’t weaken your potential. It opens you up to explore new ventures.
  2. Realize that while others may have more complete business experience than you do, no one has done what you are doing in your own way. You are writing your own textbook.
  3. Don’t be afraid to abandon what is not working. It’s just business to be clear on what’s working and what’s not.
  4. Once you decide to make a change, embrace it and go for it.

The complete profile can be found in the Summer 2013 issue of The Professional Quilter and is one of the IAPQ member benefits. You can learn more about membership and receive your own issue here.

Please share your best business lesson below.

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2 Responses to “Do You Know the Swirly Girls?”


  1. Shelly Stokes said:

    Thanks for sharing these insights today! I’m in the process of un-doing a business arrangement that didn’t work out as planned. I need to remember that it’s not a PERSONAL failure — just a business arrangement that didn’t pan out. Time for plan B!


  2. Morna said:

    Shelly, It’s so easy to take our business decisions personally, and I think we all need that reminder at times. Maybe it should be on a card that hangs in the office!

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