What’s in a tagline? The purpose of a tagline is to express your brand differentiation. It’s to say who you are compared to your competition. It’s to get people to want to know more about your company and how you can help them. The best taglines have an emotional component.
Do you recognize these taglines?
Make Creativity Happen
Made to Create
Designed by a Quilter, for Quilters
For People Who Love to Sew
Make More Art, Spend Less Money
They belong to companies in the arts fields. I’m guessing that you knew most of them.