Over the weekend I met my friend Jamie at a local coffee shop. We hadn’t seen each other for a while and had a great time catching up. After about half an hour, we were joined by Caitlin, one of Jamie’s friends. Some years back Jamie had been sitting next to me on a train ride while I had a coaching call with a client. She knew Caitlin was struggling with her business and asked if I would spend time talking with her about those struggles.
Caitlin had started her business a year ago. She felt a calling to help young women in our town improve their circumstances. She knew that I worked with creatives to help them build their businesses and wondered if what I did could translate to her. The thing is that how I help artists — whether they are fiber artists, jewelers, or writers — is exactly how I helped Caitlin. This is an abbreviated version of what I shared during our conversation.
Know what you have to offer that is unique.
Everyone has a unique message to share based on their life circumstances and experiences. I once heard someone say “make your mess your message.” It’s so true. Your unique perspective is what you have to share, whether it’s really that messy or not.