During an open call I hosted yesterday on social media, someone asked me about LinkedIn and quilters. I said that quilters have been slower to use LinkedIn than other social media. It’s been primarily thought of as a more corporate platform where people can make connections for job searches.
I did a quick, albeit unscientific, survey – I asked on Facebook and Twitter – to see if quilters were using LinkedIn. The results confirmed my theory. I think it’s because most quilters’ customers are not on LinkedIn. If you think you’d like to learn more about LinkedIn, sign up and give it a try to see for yourself. Here are six ways that I and other professionals can use LinkedIn.
- Find a job. Last week I discussed a possible opening we plan on in our business with a potential candidate. I probably would not have found this person outside of LinkedIn, or definitely not as easily.
- Get an introduction to someone you think might further your career. For example, if you are a fiber artist and you see a friend of a friend is a gallery owner or art consultant, you could ask for a connection. Where that leads is up to you.
- Learn industry news. For example, I learned that FiberArts will no longer be publishing after its June/July issue. Then I learned that Fiber Art Now is a new magazine serving the fiber arts and textile community to start publishing in October.
- Connect, share and learn through the groups function. You are connecting with other professional fiber people who share their expertise willingly. You will make connections that you wouldn’t find other places. Discussions tend to be more business focused.
- Invite your connections to events. If you become active on LinkedIn, your circle of connections will grow and you can invite them to events you host.
- Post your blog for others to see who might not be in your circle otherwise. With a WordPress plug-in, your blog posts will automatically repost onto LinkedIn, letting a wider audience learn about you and your company.
As with any form of social media, you’ll get what you put into it. I think for many quilters, LinkedIn offers valuable discussion and connection. Please share how you use LinkedIn on our blog. If you want more help in the area of social media, please join me for our upcoming five-session Social Media Marketing seminar.