When was the last time you sent a letter via the US Postal Service to thank someone? When was the last time you received one?
I know that today we are all about digital. However, I think you are missing the boat if you don’t add some higher touch activities to your marketing and/or customer service efforts. By marketing, I don’t mean selling. I mean inviting people get to know, like and trust you.
Personal hand-written notes are the perfect way for you to build that connection. A simple note only requires a few of minutes of your time and a first-class postage stamp.
The rewards for both parties are way beyond that. You will feel good doing this. The recipient will feel appreciated. I’ve seen examples of people sharing their thank you notes on social media or in their blogs, making even more people feel good. What a great example of word-of-mouth marketing. Remember, the more people learn about you, the better.