Business can sometimes be a bit slower in the summer. I like to take advantage of the slower pace and the warmer weather to relax more outside while I’m planning marketing activities.
One idea for marketing that Sue Moats covered in her Longarm Forum in the Spring issue of The Professional Quilter is perfect for the slower-paced summer. She looked at holding an open house as a way to market your longarm business. While many people like to hold the open house at a holiday time, I think summer is perfect. It’s less hectic, your customers might be more relaxed and eager to start a top and conflicts are probably fewer. Sue interviewed several quilters who found open houses to be a successful way to market their businesses. If you’d like to give it a try, here’s a checklist to get you started:
- Select dates, hours
- Solicit help if needed
- Check on insurance
- Decide on any incentives/coupons
- Advertise and/or send invitations
- Arrange for refreshments
- Prepare machine and studio for visitors
- Put out guest book to collect names and contact info
- Have adequate supply of business cards/flyers
- Take care of any needed follow-up.
If you plan an open house for the summer, be sure to let me know how it goes.
You can read Sue’s complete article in Issue 107 of The Professional Quilter. If your subscription is not current and you need to renew, or you want to start a new subscription, here’s a link to our Order Page.