Multitasking? I Think Not!
September 3rd, 2014 by Morna
As I came back to work this morning after the long weekend, I faced a mountain of things to do. Where to start? Maybe I could manage to do more than one task at a time. You know, answer the email while I am listening to an online class, or trying to straighten the studio while I am making a phone call and quickly check the calendar to see if an appointment is scheduled. Quite the picture, isn’t it?
Yes, I am talking about multitasking and it does not work! According to Harvard Business Review blogger Paul Atchley, studies show that multitaskers are less efficient, perhaps by as much as 40%, than they think. He says that it takes an average of 15 minutes – and I have read numbers as high as 40 minutes – to reorient oneself to the main task. Wow – 15 minutes! Can you imagine how much time you waste on a daily basis trying to get back to the task at hand?
If you want to break your multitasking habit, here are four tips:
- Focus on one task at a time. Atchley says our attention starts to wane after 18 minutes. He suggests that if that happens and you switch to a different task, make notes about the first task so it is easier when you go back. I think that if your attention wanes, it might be time for a quick stretch and then quickly re-focus on the same task.
- Since I mentioned focusing on a task, be sure to divide your project into doable tasks. Set a timer for the task. I find it easier to focus if I have specifically set the time aside. You can find an online timer or use your iPhone alarm.
- Eliminate distractions. This could be closing the door to your studio, letting the answering machine pick up the calls, stopping the audible tones of your e-mail. What is key is paying attention – again focus – to your task.
- Stick with it until it is done and done right.
And, if you think multitasking is only a problem today, here is a good quote from Lord Chesterton, attributed to a letter to his son in the 1740s:
“There is time enough for everything in the course of the day if you do but one thing at once;
but there is not time enough in the year if you will do two things at a time.”
Good luck single-tasking.



Recently I have been talking with several of my clients about what seemingly little things they put up with. Yes, and some of the big things, too. We all have what could be called “tolerations,” those situations, problems or things that are really solvable, but that we let stay unattended. What happens? They bug us on occasion, and, more importantly, they zap our energy. Sure, we can put up with a few items, but most of us let the list grow. And, we start to compromise on those items. You know, maybe it is not really that bad. The problem is that you start to desensitize yourself to all the good around you.
One of my favorite books is Stephen A. Covey’s 7 Habits of Highly Effective People. Habit 7 is about sharpening the saw. Covey shares the story of a man who has worked for more than five hours to saw down a tree. When asked why he does not take a break and sharpen the saw, sure to speed his work along, the man replies, “I don’t have time to sharpen the saw. I’m too busy sawing!”
Do you ever go to a trade show, an event or even a show and come back with lots of notes, papers and business cards? Well, I know the answer is yes to that one. What do you do when you get back to the office? Here are some tips to make it easier:
About 10 years ago my husband worked with Toronto-based Strategic Coach, a firm run by Dan Sullivan. Dan and his staff worked with entrepreneurs on issues ranging from “strategy creation” to “work/life balance” and from “developing intellectual capital” to “creating and implementing exit strategies.” Because my husband would share the lessons, I felt like I was learning right along with him. One of the lessons that stuck with me was what Dan calls “The Referability Habits.”