Over the weekend I stopped into Bath and Body Works to purchase some hand cream, and it was packaged in a nice paper bag with the company name in large letters. What struck me was below the name was “Shop 24/7 at www.bathandbodyworks.com.” Great idea. Of course I knew the company would have an Internet presence, but I loved the not-so-subtle way they reminded me I could find them after the sale.

This also reminded me of an experience I had many years ago vending at a major regional show near my home. I knew lots of the area quilters, and they stopped by the booth excited to show me all their new finds. One product in particular – and I can’t remember now exactly what it was – was a new notion. Everyone who saw it wanted to know where to get it. The receipt had the company’s name and nothing else. The show catalog listed the vendors, only not their locations. I didn’t know where they were, and the only option was for someone to go up and down all the aisles until she found this particular vendor. As I recall, the vendor ended up being in my aisle, though I didn’t know it at the time. I suspect this vendor missed a lot of follow-up sales during the show.

How can you put my experiences to use? When I did that regional show, as well as other larger shows, including Quilt Market and Festival, I had a stamp made with my booth number on it. I think the stamp cost less than $5. Since I used handwritten receipts, I pre-stamped that booth number on the customer copies in my receipt book. I hoped that when all those quilters went back to their hotel rooms and shared their purchases, anyone who wanted to purchase from me would be able to easily find my booth.

Today many people use computerized or printed receipts, and you have the ability to print a message on those receipts. You can add your booth number if at a show, your website, or some other message to encourage repeat sales. One idea that came to mind for a shop was to advertise an upcoming sale or even to offer a small discount for a return visit with the receipt.

As for the shopping bag idea, this would be easy to accomplish when you need to reorder bags. Another option would be to print adhesive labels with the additional info and add them to the bag.

I’m sure you have other ideas to let your customers know how to find you after the sale. Please share them here.

By Sue Patten
American Quilter’s Society; $24.95

Many quilts include some form of “stitch-in-the-ditch” quilting, and Sue Patten has offered 45 designs she created to do more than that. In many cases her patterns let her do her ditch work and designs at the same time. She offers designs for sashing, cornerstones, triangles and squares. Many of the designs are accompanied by step-by-step diagrams so you can see how to recreate the design. Her “Tips and Tricks” section includes tips for altering and combining the designs. I loved the quilted pieces in her “Spines with Designs” section done in rainbow thread on a dark fabric, as they help you picture these designs on your quilt. The patterns can be easily enlarged or reduced and you have more than 100 options, whether you use the designs for longarm quilting, as Sue does, or for quilting by hand or with your domestic sewing machine. This is a great addition to your quilting design library.

Here’s a link, if you’d like to add it to your library.

I’m always on the lookout for different ways to market a business, and I discovered something really cool at my ophthalmologist’s office recently. One of doctors had created a PowerPoint featuring optical illusions, fun quizzes, etc., that plays on the wall of the lobby in the office building. The idea was expanded, and now each exam room includes a picture frame that has several hundred slides encompassing not just the fun things but also testimonials about the practice. This got me thinking about ways we could adapt this idea to quilt businesses. Here are some:

1. The first thought that comes to mind is with product demos in booths at shows. You could have several frames running at the sides of your booth. Of course, that’s in addition to your own demo to draw customers into the booth.

2. If you are a pattern designer and don’t demo in your booth, you could have the frame running with pictures of quilts made by your customers from your patterns. Nothing spurs a purchase like seeing how your quilt pattern can be made in multiple colorways, especially your favorite. I’d love to see this with bag patterns.

3. As my friend and longarm quilter Erin says, quilters travel in packs, so she always has extra chairs in the studio for the friends traveling with her clients. She could create a slide show of herself at work on her longarm and include shots of quilts that she has completed and any ribbons she has won, along with customer testimonials.

4. Art quilters could use this concept with a gallery show. Imagine slides showing you at work, slides of your work that isn’t in the gallery, and slides showing your work hanging in happy customers’ homes with their testimonials.

5. Shops could find lots of ways to use this idea – demos of new products that have arrived, samples from the classes on the schedule, covers of new books, fabrics on order. Imagine putting together one of pictures you took at Quilt Market focusing on all the new products you ordered.

6. Those of you who do craft shows could use the ideas that I have for art quilters: a slide show of you at work, photos of quilts or other products that you’ve sold, photos of your work in your customers’ homes. It’s great to offer people a picture of how your product will look in their surroundings.

I took a quick look at digital picture frames online and found them ranging in price from $30-$300, depending on size of the frame and all the extras, including the ability to add audio. I hope some of you will add this idea to your marketing toolbox and share your experiences with us.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. Learn about all the benefits of IAPQ membership and join here.

Kaffe Fassett’s Simple Shapes Spectacular Quilts
Kaffe Fassett with Liza Prior Lucy
Abrams; $35.00

Once again, Kaffe Fassett and Liza Prior Lucy have produced a book that whets your color and design appetite. Kaffe’s ambition for the book was to draw attention to the basic shapes we use in quilting as they appear in our surroundings. To do this, he uses lots of architectural and nature photographs to highlight shape. The photographs of the quilts then cause you to focus back on the simple shapes, squares, rectangles, triangles, diamonds, quarter circles, and circles. Some examples: Kaffe’s quilt Bounce filled with circles and the photo of the installation at the Keukenhof Gardens in Holland of a “pavement” made up of upside-down flower pots; the quilt Striped Donut and the old door made of concentric squares cut from strips of distressed wood. The book includes instructions for 23 quilts. I believe the book has sharpened my design eye a bit, and I’m seeing even more geometric shapes in my surroundings. Fans of Kaffe and Liza will love the book.

Here’s a link, if you’d like to add it to your library.

by Sheri McConnell
Excerpted from Smart Women Know Their Why

Authenticity or the state of being real not only feels good, is easy to manage (let’s face it, you don’t have to remember who you were pretending to be!) and more importantly, it leads to new levels of awareness and growth. When you are willing to just be yourself in your relationships (business and otherwise) everyone wins because the energy vibration is much higher. When we give into the expectations of others, we begin to die. So authenticity is really about being faithful to the internal rather than external.

So many of my customers and yours really want to do business with people they like, they know, and most importantly trust. Being authentic is peaceful and profitable. Follow the four part path below to become more aware and practice authenticity:

One-Decide
Before anything and before everything comes decision. Let the universe know you are ready to be real and to grow. Trust me, you will be heard.

Two-Focus on the “Why”
After decision, remember to stop and take time for the most important question of all. Why? See chapter two for help during your journey along this part of the path.

Three-Commit and Recommit
Did I mention that you would have to decide over and over again and well, you never get to stop asking “why?” Not if you want to grow.

Four-Let the Universe Flow Through You
Ahhh. The entire reason you are taking your journey is because of this part of the path. Bliss and joy are your rewards. This part of the path is what makes being an entrepreneur somewhat of a manic experience because the highs can be addictive and all consuming. When the universe flows through you, time literally disappears and you forget about all the other parts of the path.

To learn more about Sheri McConnell and her new book, visit Smart Women Know Their Why.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. Learn about all the benefits of IAPQ membership and join here.

Paradise Stitched
Sylvia Pippen
C&T Publishing; $29.95

Sylvia Pippen was introduced to Sashiko, the art form practiced in Japan for centuries, by her mother, who was raised in China. Shasiko, which means “little stabs” in Japanese is a running stitch done in white thread on indigo fabric. Today Sylvia uses Shasiko and adds appliqué designs to complement the traditional designs. In this book she suggests using a variety of applique techniques, including her favorite, which is the press-over heat-resistant Mylar method that allows her to form crisp intricate pieces. Once you’ve learned both the appliqué and Sashiko technique, Sylvia offers six projects that combine the two plus embroidery.The book includes a nice gallery of work and full-size pull-out patterns. A plus is Sylvia’s discussion on choosing fabric; she includes photos of a variety of fabrics and shows you exactly where to cut to get the right shading and light for your pieces.

Here’s a link, if you’d like to add it to your library.

In my travels last week, I went into a number of gift shops, ranging from those with a tourist bent to those filled with fine crafts to the one-woman stand with hand-crafted birdhouses. What they all had in common was the work was locally made. If you sell quilts, quilted or mixed-media pieces, have you considered marketing your work through a local gift shop? Here are some tips:

1. Your work will be priced at wholesale, which generally is 50% discount from your retail price, so be sure you’ve covered your costs and allowed for a profit.

2. Identify shops by searching for gift shops geographically on the Internet. I found some good possibilities with a search for directory of craft stores and galleries. The Crafts Report often has listings by region of shops and galleries to consider. Don’t forget about some less obvious options, like the small organic grocery; we went in several that had local crafts. And your public library should have access to Gale Directory Library and its Directories in Print, which would include gift shops.

3. Once you’ve identified shops in your local area, make an appointment to meet with the owner or buyer. You can do this via email or mail and include professional brochures and price lists. You might even find that someone buys your products from your initial contact.

4. Show up to the appointment on time. Have clean samples of your product, brochures, photos, price lists, order forms and business cards. You may be asked to consider consigning if your work is unknown, so be prepared for that option. After the appointment, follow up with the owner and/or buyer and thank them for their time. If they did not purchase your work, keep the shop on your list to contact at a later time.

5. Another option is to consider exhibiting in a wholesale craft show, such as those sponsored by the American Craft Council or the Buyers Market of American Crafts.

Good luck if you step into this arena. It’s a lot of fun to see your work for sale at a local shop, and it can lead to bigger sales down the road.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. Learn about all the benefits of IAPQ membership and join here.

Stephen A. Covey, in his book  7 Habits of Highly Effective People, says “Sharpen the Saw” is Habit 7 and shares the story of a man who has worked for more than five hours to saw down a tree. When asked why he doesn’t take a break and sharpen the saw, sure to speed his work along, the man replies, “I don’t have time to sharpen the saw. I’m too busy sawing!”

Covey goes on  to define sharpen the saw as “preserving and enhancing the greatest asset you have – you.” It’s about renewing yourself, physically, mentally, spiritually, and socially/emotionally. This requires a proactive investment in ourselves.  And it takes time, something we all seem to find in short supply. I’ll be the first in line to say it’s easy to get caught up in my daily activities and neglect sharpening my saw. Gosh, it’s hard enough to find time for my handling the day-to-day activities of my business, particularly with my current travel schedule, where am I going to find time to “sharpen the saw”? For me, it’s about making it a priority – and honoring that priority.

Here are some ideas for sharpening your saw:

1. Visit a museum.
2. Try a new technique or class.
3. Educate yourself (read something new, go to a seminar, listen to one of our teleclasses).
4. Journal.
5. Organize your studio.
6. Review and update your goals.
7. Take time to exercise or try yoga.
8. Enjoy natural surroundings.

Covey also explains his “Upward Spiral” concept of renewal that allows us to grow and change. To do this, we must consciously learn, commit and do; learn, commit and do; continuously. This will keep your blade sharp. Where are your blades dull and what are you doing to sharpen them?

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business.

Learn about all the benefits of IAPQ membership and join here.

By Kim Schaefer
C&T Publishing; $19.95

This collection of 23 easy, pieced contemporary quilts, table runners and placemats is designed to make a dent in your stash. The blocks, all squares and strips, feature quick rotary cutting and straight-line piecing, perfect for the beginning quilter. While the blocks are really simple, the results do look more complicated and have a wonderful visual impact. The color palettes used also would be great if you are looking for a project for a man. I plan to hit my stash and piece a couple of tops.

Here’s a link, if you’d like to add it to your library.