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Where’s the Clarity?


This past week I had met with a group of dynamic, creative women in our Creative Passion to Profit Mastermind. For all of us, me included, we talked about focus and business growth. I think clarity is the key. Once we have clarity we are able to move forward; otherwise we are mired in all the “what ifs” and lots of fuzzy thinking. Have you ever been there?


What do you need clarity on? When I work with some clients, that is our first step. Clarity is really the foundation of success both in your business and your personal life. You cannot market on an authentic level if you are not clear.


You need to be clear on the direction you are going. What is your end goal? If you don’t know where you are going, how will you know when you get there?


You need to be clear on who your client is. We can’t be everything to all people, though I do know people who try. In one class I taught, I had a student who wanted to turn every quilter into an appliqué artist. While that was an admirable goal, her time would have been exhausted trying to accomplish this. She would have been more effective targeting beginning quilters to get them started.


You need to be clear on the financial realities of your business. Where does your income come from? What are your expenses? How much do you need to earn to provide support for yourself?


Those are just a few of the many areas that require clarity. I am sure you can find other areas where you are searching for clarity. It could be something big, like what my coaches call your “Big Why,” or it could be something smaller, like the name of your new pattern.


It is easy to figure out what you need to be clear on – you hear the muddled voices. How do you find clarity? Here are a few approaches to tune into the right little voice inside so you can listen.


  • Create a vision board. The easy approach is to go through magazines and find things that resonate with you. It could be colors, words, pictures of places you want to visit, quilts you want to make or techniques you want to learn. Glue them onto a piece of poster board and leave it in a place where you will see it. I find that just searching for the items to put on my vision board helps me get clearer.


  1. Keep a journal. Note your day’s activities, how you felt about what happened, any insights you might have. You might even ask a question and brainstorm on ideas or let the answer just come to you. Go back and read your earlier entries. The more you journal about something, the clearer it becomes.


  1. Be grateful. If you are grateful every day, you can start to replace confusion with clarity. I keep a gratitude journal.


  1. Spend time alone in nature. You may feel most at peace in a certain type of setting. For me it’s the water. So when I need to gain clarity, I will often sit by the water. On our retreat this week, we are in the foothills of the Appalachian mountains by the Potomac River. It is a great setting for walking and reflecting. Clarity often comes just “being,” and this environment lets me “be.”


  1. Let go of the question. Sometimes by no longer putting your attention on something the answer will just come to you.


Here is a quote on clarity from Scottish writer Richard Holloway that I like:


Simplicity, clarity, singleness: These are the attributes that give our lives power
and vividness and joy as they are also the marks of great art.


How do you find clarity? I would love to hear your thoughts below or on our Facebook page.


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Morna McEver is the founder and CEO of the International Association of Creative Arts Professionals where creative arts entrepreneurs craft business success. Her weekly e-zine offers tips, techniques and inspiration to help you craft business success from your creative arts passion. You can sign up for a FREE subscription at



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