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Posts Tagged ‘new ideas’

Are you leaving money on the table?

Wednesday, June 20th, 2018

 

We’re into the last six months of the year. Just where did the first six months go?!

Our ICAP Members’ Studio peeps regularly look at their numbers. How about you?

Have you look at your numbers for the first six months? What did you discover? Were you on track or were your results not quite what you were expecting?

I talked with one of my private clients recently about this, and she said she needed a cash infusion. I think finding that cash infusion comes down to two items: ideas you didn’t take action on and things you didn’t follow-up on.

Ideas that you didn’t act on

First are those items you didn’t take action on. One of my good friends has something she calls “the $5,000 notebook.” I bet you have a similar notebook full of cash and you don’t even know it.

Do you often make notes of the great ideas you had? You know, the new pattern you wanted to create, the class you think you should develop, the cards to print based on your paintings, the new line of jewelry you want to work on.

Read more…

Are You Practicing The 3 R’s?

Wednesday, April 2nd, 2014

medium_11236539783What are the 3 R’s, you ask? Recycle, reuse, repurpose. How much of what you create just needs to be spiffed up or re-slanted to make it new? We see it all the time in other areas. Disney is a prime example. They often issue re-releases or special editions of their classics. They recreate the excitement, find additional audiences, and make more sales. How can you do this as a creative arts professional? We are all artists and continually look for something new. Here are some ideas:

  1. If you are a pattern designer, go back to some of your older designs and remake them using different fabrics. Try a really traditional design in contemporary fabrics. Sometimes a fresh or modern look is all that is needed. Now you can re-issue and promote the pattern as a special or anniversary edition.
  2. If you are a teacher, take a look at those classes you have been teaching. Do you need brighter samples to post with the descriptions? Could the class titles be jazzed up a bit? Do you have some faster methods you are now using? The new class, with the jazzed-up title is now Completely Revised or Now With Speed Sewing Techniques. This made me think of food manufacturers with the “new, improved” signs on their products. If it works for them, it will work for you.
  3. If you are a longarm quilter, look at your samples? Are they dated? Try making a set of sample strips using some of those new threads you purchased. You can add them to existing samples, making it all look new again.
  4. If you are a shop owner, repurposing is easy and it is something you are probably doing on a regular basis. When was the last time you redid your displays to give a new look to your shop? Just moving your existing displays can make a difference.
  5. If you make and sell a product or notion, what can you do to update it? For example, if you sell hand-dyed fabrics, perhaps you can tweak the formula just a bit, and add a new color in a limited edition. Or take an existing color and rename it.
  6. For those of us who write and share our work through our newsletters, we can reuse it by posting it on our blogs or on Facebook or other social media.

I am sure you have lots of ideas about how to recycle, reuse, or repurpose your existing product line. Please share them below.

photo credit: Ines Seidel via photopin cc

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