Do you toot your own horn? Or are you like many women – yes, it’s mostly women – who are reluctant to talk about their successes and talents? You probably don’t have any problem talking about the success of your loved ones. Why is it that we have that problem with ourselves?

This came up in a discussion with one of my clients about creating a personal brand. She felt uncomfortable about promoting herself on her blog, Facebook and Twitter. It was OK to talk about others and share their successes, but she downplayed her own. Why? She wasn’t ready to step into her own power.

How do you get beyond this? Here are a few ideas:

1. Pay attention to when you shy away from sharing your gifts or minimizing your talents in public, ie., with those who don’t know you. Awareness is the first step to changing.

2. Change your internal message about what you are doing. You have gifts that others don’t have. And, I know that you want to share those gifts. That’s why you started your quilt or fiber arts business. You need to share your successes so others can learn about you so that you are able to serve them. It’s really about providing a service to your customers, and you can’t do that if you hide your talents.

3. Start to put yourself – and your brand – out there in small ways. Take 30 minutes a day and look for ways to contribute. This could be by commenting on someone’s blog, writing your own blog post, sharing something on Twitter or your Facebook Fan page.

It gets easier as you go along, and the more people that know about you, the more people you can serve with your unique talents.

I’m sure you’ve read the following quote from Marianne Williamson. I love this quote and it’s pertinent to this discussion:

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”

Please share your thoughts below.

Whether your pace this summer is slower or not, it’s a good time to look at your business and see what you might be able to do with what you already have. It’s called repurposing and you see it all the time in other areas. Disney is a prime example. They often issue re-releases or special editions of their classics. They recreate the excitement, find additional audiences, and make more sales. How can you do this as a quilter or fiber artist? Here are some ideas:

1. If you are a pattern designer, go back to some of your older designs and remake them using different fabrics. Try a really traditional design in contemporary fabrics. Sometimes a fresh look is all that’s needed. Now you can re-issue and promote the pattern as a special or anniversary edition.

2. If you are a teacher, take a look at those classes you’ve been teaching. Do you need brighter samples to post with the descriptions? Could the class titles be jazzed up a bit? Do you have some faster methods you are now using? The new class, with the jazzed-up title is now Completely Revised or Now With Speed Sewing Techniques. This made me think of food manufacturers with the New, Improved signs on their products. If it works for them, it will work for you.

3. If you are a longarm quilter, look at your samples? Are they dated? Try making a set of sample strips using some of those new threads you purchased. You can add them to existing samples, making it all look new again.

4. If you are a shop owner, repurposing is easy and it’s something you are probably doing on a regular basis. When was the last time you redid your displays to give a new look to your shop? Just moving your existing displays can make a difference.

5. If you make and sell a product or notion, what can you do to update it? For example, if you sell hand-dyed fabrics, perhaps you can tweak the formula just a bit, and add a new color in a limited edition. Or take an existing color and rename it.

I’m sure you have lots of ideas about how to repurpose your existing product line. Please share them below.

Last week I received an email from Clara Vargas, a Master Sergeant in the U.S. Army. Clara is currently stationed at Shinand Airbase in Afghanistan. Clara and her team of American and International soldiers are tasked with the mission of educating more than 4,000 widowed Afghan women how to sew. The goal is two fold: to show the Afghan people that they can do for themselves rather than rely on charity or terrorists for survival and to show them that American troops are there to keep them safe and to help them rebuild their country for themselves and their children. At the end of 2010, when Lisa Steele, owner of Bella Fabrics in Virginia Beach, Va., and Clara’s home shop owner, learned of the program, she jumped on board and began pulling other shop owners as well as industry giants, such as Checker, into a program to support Clara’s mission. You can learn more about the program at www.clarascalling.com.

Back to my email. I received an email from Clara along with some of her other industry contacts letting us know that Lisa had been named 2012 Entrepreneur of the Year by the Isle of Wight County (Va.) Department of Economic Development. Clara and I then traded emails back and forth about the mission and what is happening now. I sent her a copy of the article I wrote last summer in The Professional Quilterand she sent me pictures I’ve placed on the blog and on Facebook of the Afghan women smiling with their new sewing machines.In her email, Clara wrote to me, “I always said, ‘You don’t have to be a Soldier to make a different around the World.’ You’re one of my Heros! I truly LOVE the article.”God is good to me, he provided you to our mission. I thank you again, for keeping our Soldiers safe in Afghanistan, we are winning the hearts and minds of the Afghan people, and I believe because of that more Soldiers will returned Home to their loved ones.”Her email got me thinking about the ripple effect and how even the smallest thing we do makes a difference. Did I think writing an article and publicizing the mission was keeping solders safe? It’s easy for me to look at what I do and not see something significant. OK, I publish a magazine and coach women on how to grow their creative businesses. If I really think about it, I can see how helping someone grow her business in turn lets her support herself, add to her family support or change how she views the importance of her contribution. But I need to look even further to the people that person will effect. It’s really pretty astounding what one person can do in the scheme of things.

Whether you are a longarm quilter or an art quilter, you face competition. It can be in the form of other entries in a show or other artists competing for the same client or job. How do you handle that competition? In the current issue of The Professional Quilter, Mindy Wylie took a look at competition from the longarmer’s point of view. Here’s an excerpt:

It’s not unusual at all for there to be more than one longarm quilter in one area. In fact, this is pretty normal. But why do we feel it necessary to compete with each other? I realize that in this tough economy every single potential customer is very important, but why can’t we all just get along? We all want world peace, right? Sounds like a beauty pageant, doesn’t it?

Well, it is in a weird kind of way! We all bring our own special talents to our business, just like beauty pageant contestants. So, customers choose which longarm quilter they will use based on those talents. Why can’t they use different quilters for different quilts depending on the quilt? In that case, we all win!

So the question now is how to eliminate the competition aspect between longer quilters. That’s a very good question with a very simple answer. Communicate! It would be very easy to pick up the phone and call the other longarm quilters or invite them all to lunch to discuss it. No need for hostility or anger or jealousy. You’re all in the same position, so why not work together?

I started a longarm group several years ago. Six of us sat around a kitchen table. Some of us had met before, some of us had not. So we chatted and became familiar with each other first. We had some snacks and drinks and relaxed. When it came time to start the meeting, the first thing I did was to tell them all to look at the other people in the room. I said that these are your new best friends, not your competition, but your friends. Who else has batting or that particular thread when you run out? Who else understands exactly what you’re going through? Your other friends don’t understand your job, but these people do. These friends have the tools and gadgets you want to try out before spending your money on them. They might tell you not to even bother or they may tell you that you absolutely must have it! What happens when that fabulous tool falls to the floor and smashes and you’re only halfway through the quilt? Your new wonderful friend who told you it was a must-have just might let you borrow hers. Or you can wait a week or so for a new one to come in the mail. Your choice, but I’d rather run across town, borrow the tool, get the quilt done and get paid.

In my group, we were able to borrow thread, batting, wide-backing fabric, and many other things from each other. We were able to combine orders to meet wholesale minimums and reduce shipping costs. We referred customers to others whose waiting lists were shorter or did a particular type of quilting well or carried a specific brand of batting the customer wanted. None of us ever lowered our prices to try to undercut the others, but occasionally when business was a little slow we might run a “sale” or a special deal. It’s a win/win situation for the group and the customer.

How do you work with your competition? Please share below.

Are you a “What if?” kind of thinker? No, I don’t mean the kind of person who second guesses herself and stays stuck. I mean the kind of person who challenges statements and thinks beyond the obvious.

Last week, I was at a lab waiting to get my blood drawn for routine testing. A woman drove in on her motorized wheelchair and asked if someone owned the silver Buick parked in the back lot. The car was blocking her access to her van. (Before you think the owner of the Buick parked in the handicapped space, he was legally parked. She just needed more space on both sides of her van.) No one came forward, and off she went down the hall to the next doctor’s office. I’m not sure how many offices she had tried already. At this point, I thought that if someone just moved her van out of the space into the open lot, she could get on her way. That was my “What if?”  So I went to find her as she left yet another office. We went outside to find her van, and I backed it up. She was able to get into the van and was on her way. It was a rather simple answer to her problem, and one she had not considered.

What would you have done? Would you have tried to think of another possibility? (I should say I was number 27 in line, with 11 people in front of me, so I did have time on my hands.)

We are all in situations that can challenge our thinking. As artists, we are faced with choices every day, red or blue, solid or print, embellishment or not. As business people, we make decisions about where to market our product, which trade show to participate in. Next time you make a decision, make it and then ask yourself what if I try something different on top of the solution. For example, if you choose red over blue and a solid over a print, great. Now decide to do something different with the fabric. If you decide to exhibit at Quilt Market, ask yourself what you can do differently with your booth this time to make it different. Think beyond the obvious or what you’ve done in the past.

How have you challenged your thinking lately? Please share below.

Does it seem like your time just slips away and that at the end of the day, you didn’t accomplish all you planned? Do you have dreams about what you want to do in your spare time, only you don’t have any?

For some people it’s not being clear on what you want from your day – or even your life. There’s that clarity thing again, but it really is the key to everything. One of the exercises I often hear suggested is to look at your life and decide what your days would be like if you were not limited by time or money. Once you do that, here are some additional steps.

1. Get clear about how you are really spending your time. To do this, you will need to track how you are actually spending your time, all of it. Keep a diary – kind of like when you keep track of what you eat – of what you do with all the time in your day. Start with when you get up and go through the end of the day. Do this for at least three days, preferably a week. I guarantee you will learn something unexpected.

2. Once you see how you really spend your time, review what you do that isn’t part of that ideal day. (If your ideal day was sitting by the water in the Caribbean with an umbrella drink, you might have a lot that doesn’t fit, but at least you know what you’re aiming for!) Look at what you are doing that could be done by someone else on your team. If you don’t have a team, look at what you could have someone do if you did, and consider moving in that direction.

3. Consider what you are doing that you shouldn’t be doing at all. If you find lots of those activities, learn how to say no. Look at those where you should be limiting your time, e.g., surfing the Internet. What you do should be using your skills and helping you pursue your goals.

4. Look at what activities you pursue that are really your passion. Try to spend more time there.

5. Review which activities are “putting out fires.” You may be familiar with Stephen Covey’s quadrants from his Seven Habits of Highly Effective People. Things are urgent and important; important and not urgent; not important and urgent; or not important and not urgent. Your goal should be to spend time in the important and not urgent quadrant. If you are spending time in the urgent and important quadrant, you are putting out fires. Likely, this is because you didn’t prioritize or you procrastinated. Many of us spend too much time in the not important or not urgent areas and then we end up with those fires to put out.

6. If you want to spend time appropriately, plan your day the night before. That way you decide your priorities and can get more accomplished.

Remember, how you spend your time is how you spend your life.

Do you have any tips on spending your time more appropriately? Please share your thoughts below.

One of the things we talked about during the Creative Arts Business Summit was building a support team for your business. Teams are one way to leverage your business to grow. When I think of professionals in the quilt and fiber arts industry who do this, I first think of pattern designers. They know that they cannot possibly stuff all those patterns into plastic bags themselves. It’s not long before they’ve enlisted every family member and friend in that task. At some point it becomes so unwieldy, they look for additional help, often at the local sheltered workshop.

So, who do you put on your team? I like to look at the team as three legs on your company stool. You have your advisory team, your work team and your support team. And, of course, some people may be on more than one team.

Your advisory team might include your accountant, your lawyer, your banker and your insurance agent. They are people who help your business stay legal and in the black. You might talk them to once a year or once a month or as the need arises.

Your work team helps you on a more day-to-day basis or project basis to get your work out into the world. It might include the pattern stuffers and testers, your virtual assistant, your bookkeeper, your web designer and web tech person, your photographer, your sales reps.

Your support team might add your spouse, your networking group or mastermind partners, your coach. It might include your housekeeper or day care provider so you can focus on your business.

Where do you find these people to help you so that you can work on your business? Friends and colleagues are good place to start for a recommendation. Your guild or other groups you frequent are another source. You can also try Craig’s list or look online. A google search may be just what you need. I have one client who is successful using odesk.com. Another uses elance.com. Your IAPQ member benefits are another source. You can use our IP attorney if that need arises. And, if you are looking to add a virtual assistant to your team, Suzanne Moore can help you identify what your needs are.

I believe that once you add support in the way of team members you will begin to see your business grow in ways you just didn’t expect. And, it’s a wonderful change.

Who do you have on your team and when did you realize that you needed to add to your team? Please share your thoughts below.

One of my favorite business tools is the SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. After completing your SWOT analysis, you should be able to set goals and make plans that let you capitalize on on your opportunities and minimizing any potential threats, all while keeping your business strengths and weaknesses in mind.

So how do you actually do the SWOT analysis? Easy. Just get out a piece of paper or your journal and draw four columns. Label them S-W-O-T and start brainstorming. Consider internal factors, i.e., those within your control, and external factors, i.e., those outside your control. Look at competitive factors, environmental factors, technological factors, economic factors, sociological factors and political factors as they affect your SWOT.

When is a SWOT analsyis helpful? I like doing one each year when I review my goals. It’s also a helpful tool whenever you are considering a new product or big change to your business.

Do use use a SWOT analysis now? If not, what is your favorite business planning tool? Please share your thoughts below.

Over the years I’ve wrestled with saying “no” to many requests. When I was two years old, I’m sure I didn’t have that problem. Just ask my family! As I grew up, I think the people pleaser in me showed up, and “no” seldom found its way into my vocabulary. As an adult, I have a distinct memory about learning how to say “no.” I was doing volunteer work at a local museum for a major fund-raising event. I was responsible getting volunteers for my committee. I still remember the woman I asked who instead of just saying “no” said, “No, I can’t help you now, but when the event takes place I’ll be glad to work.” Gosh, that no really didn’t sound so much like a no.

Yes can be the right answer many times, but none of us has unlimited time available to say yes to everything. It’s knowing when to say yes or no and then how to say it that makes the difference.

Here are seven ideas to help you say “no.”

1. Does the request move you closer to your goals? If it does, that’s great. Commit the time needed. If it doesn’t, it should be easy to say no.

2. How does the time commitment for a “yes” affect your priorities? Sometimes we might like to say yes, but the time away from our stated priorities is a sacrifice that we aren’t willing to make. One example might be that your priority for family time requires you to say no to requests that interfere with that. And, don’t forget that commitments to yourself count as priorities; don’t give up time you need to rejuvenate or “fill the well.”

3. It’s OK to think about the request. You can tell the person you’ll give some thought to their request and then get back to them. This gives you time to consider the request, see how it fits into your goals, priorities and commitments.

4. Don’t apologize for saying “no.” Often people will say, “I’m sorry, but I can’t because….” It’s not necessary to give a reason why you can’t. It’s your time you are guarding. If you feel the need to explain, a simple “I can’t at this time” should work.

5. Offer an option. If you want to be involved in an activity that will take too much of your time, think of how you can do something small that will be less stressful. That’s what the woman who taught me how to say “no” did. For example, if you’re asked to be responsible for arranging for snacks for your child’s soccer team for the season, offer to bring snacks for one game. When my quilt guild was in need of volunteers for its show, I offered to design the brochure and advertising materials, something I could do on my own time.

6. Try to be aware of when someone is going to ask you for something. If you are on a committee or part of a group, it’s much easier to let the chair/group know ahead of time that you are already committed and can’t take on something else.

7. Practice saying no. Try it when you are asked for personal information when you shop. Try it with telemarketers.

And, once you’ve said no, just move on. In all likelihood, you’ll feel better and much less stressed, and the person who asked just moves onto the next name on her list.

How good are you at saying, “no”? Please share your thoughts below.

Give up Perfectionism. No way, you say! Everything must be just so, the best, perfect. After all, it’s probably served you well in the past, and perfect has its place. Besides, what will happen if it’s not perfect?

This is something some of my clients wrestle with. And, I’m going to come clean and include myself there. Actually I never really thought I was squarely in that boat, or at least that it wasn’t that obvious to others. This past Sunday after church, I had a conversation with our priest, and she said to me, “You need to give up having to be perfect.” Whoa! Back to working on imperfect!

Truth be told, I had already realized this about myself and thought I’d been making progress to move from this. And, I have. I know where my perfectionism comes from and when it crops up. I know what needs to be perfect and what doesn’t, though I do struggle with it on occasion. Perfectionism has its good points. It can also become a dead end. Here are some things it can lead to:
1. Procrastination and/or indecision. If you need everything to be perfect, you wait for the best solution or the right time. You don’t want to miss it, so you wait and wait.

2. Missing the big picture because you are focusing on the details. It’s like missing the forest for all the trees.

3. Loss of creativity. I think this one is tied into procrastination, because you want perfect results so you put it off. You don’t have “failed creative efforts.” And, of course if you did, they could lead to growth. (Ironically, growth is one of the reasons people want to be perfect.)

4. Perfectionism in the extreme can lead to depression and alienation of relationships.

So how do you work on becoming a recovering perfectionist? Here are some tips to try:

1. Be aware of why you are a perfectionist and recognize when it rears its head. Know whether it’s good perfectionism or obsessive perfectionism. I think that’s often half the battle.

2. Ask yourself, “What will happen if it’s not perfect?” or even, “What will happen if I don’t have to do it perfectly?”

3. Aim for good enough. I have two signs in my office. One says “Good enough is good enough.” The other says, “Progress, not perfection.” It’s not license to slack off, it’s license to finish.

4. Look at the big picture, i.e., look at the forest not the trees. Prioritize to figure out if all the trees, aka tasks, are necessary to fill in the big picture. If not, get rid of that tree.

5. Learn how to delegate. Once you do this and begin to have faith in other people’s abilities, it becomes easier to delegate. You don’t have to do it all to be perfect. And, it may not be perfect to your way of thinking, but it will be done.

6. Just once, set a goal to do something poorly. What a concept! This is really freeing. Imagine being perfectly imperfect!

7. Celebrate. My clients know I like to have a weekly Success and Strategies Summit. If you’ve managed to let go of some of your perfectionist tendencies, celebrate it as a success.

I love quotes and searched for the perfect (!) quote on perfectionism. In the end, I decided to share the words from one of my favorite authors, Anne Lamott, from her book Bird by Bird:

Are you a perfectionist or a recovering perfectionist? Please share your thoughts below.