During the Creative Arts Business Training Series I did a couple of weeks ago, I talked about clarity in a number of areas. One of those areas is getting clear on what your “Big Why” is. That’s the term that both of my coaches have used. I look at your Big Why as the piece behind the vision for your business and how it fits into your life, why you do what you do.

For years I never really gave it much thought. I was working to add income to our family coffers. When I first started my business, it was actually at my accountant’s suggestion. He saw I loved quilting and thought I could turn it into a business on the side. That was great, though I never really gave it much more thought. As the years went by, the business grew and changed. I earned a graduate degree in journalism and thought how wonderful it would be to combine the quilting and journalism together, which I did. Again, not really giving it a huge amount of thought. The past couple of years, I decide to actually put real thought into the process and can now articulate what I do and why. I can tell you that knowing this absolutely makes a difference. Once you figure our your “big why,” you complete your tasks, reach your goals, lifve your life with so much more ease.

OK, so how do you figure out your Big Why? Here are a couple ideas.

1. If you are having a hard time asking yourself why, instead complete the sentence: “I am doing this because ….”  or “I’m doing this so that….”

2. Take a look at your top passions and try to see what they have in common. That can lead you to your why.

3. What gets you out of bed in the morning and drives you to take inspired action.

4. Remember that the why is the driving force behind our actions. We need strong, or Big, Whys to keep going.

5. Our Big Whys can change over time so it’s a good exercise to look at yours on a yearly basis.

Please share your Big Why below.

During my call on Monday I talked about my CREATE! system for building and growing your creative arts business. The A in the system stands for Action. Action is what drives your results, yet so many of us get stuck here. What should I do first? I need to know all the steps. It has to be perfect before I go on. None of us is immune from getting in our own way.

Yet if you look at successful people, you’ll see they all have one thing in common: They take action. And taking action is really a habit that you can develop. Here are five ideas to help you build your action muscle:

1. Don’t get overwhelmed with the big picture, with having to know all the steps to accomplish your goal. You only need to know the next thing to do and act on it. After that, then pick the next step. Remember Martin Luther King said, “Faith is taking the first step even when you don’t see the whole staircase.”

2. Write your SMART goals on paper or index cards and keep them in front of you. What you focus on makes a difference.

3. Decide that you will take three action steps towards your goal each day.

4. Plan your day the night before so you are ready to hit the ground running. And, you’ll find that your brain will even work on those plans while you sleep. I know that sounds odd, but I find it really happens.

5. Do it now! As you’ve probably heard, there’s no time like the present, so just start!

Here’s a wonderful quote about taking action from Leonardo da Vinci:

Please share your tips for taking action below.

A couple of weeks ago I was talking with one of my private coaching clients, and she was very excited about what she had accomplished since our previous call. She has big goals and is right on track with them. When I mentioned how thrilled I was for her, she noted that she was ready to pick something from her Reward Jar during her weekly Success and Strategies Summit.

Last month during our IAPQ member goal setting call, I mentioned that it’s a good idea to create a way to celebrate our successes. SInce we often work in isolated environments, i.e., not an outside workplace with lots of co-workers, it’s up to us to reward ourselves. I like the idea of putting a reward on a piece of paper, putting it in the jar and then picking something out for yourself when it’s time to celebrate.

As for what kind of reward you create, you need to think about what motivates you. We all have different motivators. A bike ride through the park may be just what you need. For someone else it’s a painful reminder of exercise. And, not everyone enjoys a hot bubble bath or a massage. For you, maybe it’s a trip to a nice restaurant, a visit to a new gallery, a game of toss with your dog or a shopping spree for a new pair of shoes.

How to figure out what really motivates you? It’s often that activity that brings a smile to your face. Spend some time making a list of those activities, write them on individual pieces of paper and collect them in a jar or even a fabric bowl. As you look back over your successes this week, don’t forget to reward yourself.

Please share your what’s in your reward jar below.

Recently I’ve had a few clients talk about being unable to focus and get done what needs to be done because they are distracted by options, whether that’s the other stuff in the room or another great idea that is beckoning. Yes, they are infected with Bright Shiny Object Syndrome. I’ve been there too. Sometimes in my office I get totally distracted by the projects I want to make or the books/tools that just arrived or the idea I have for a new product or all the blogs that call me to tour them. How do you get past this? Here are a few ideas:

1. Take a break. Right now you could be overwhelmed rather than just distracted. This could be an hour or it could be a few days for yourself. The work will still be there.

2. Prioritize what needs to be done. Prioritize by what projects/objects will provide you with the best return on your investment, i.e., what will bring money into your business. This is often what it will take to focus.

3. Clean up your environment so the objects aren’t in front of you. If you are working on your computer, shut down your email and your Internet browser, so they won’t distract you.

4. Work in a different environment. When I get ready to proofread The Professional Quilter, I do this on the porch in nice weather and the living room in colder weather. The living room doesn’t have lots of BSOs – other than the kaleidoscope collection, which I’m not sure why I can avoid. When I suggested that one of my clients look for a spot to work without distractions, she zeroed in on her dining room and quickly got all her work done.

5. Schedule time for BSOs. If you know you’ll be distracted by that blog tour in the middle of the day, schedule it for later in the day or the weekend. That way you’ll enjoy it, and you won’t feel guilty about not getting your work completed.

How do handle all the bright shiny objects that call you during the day? Please share your ideas below.

It seems every year many people make a resolution to manage their time better. How about you? Funny thing is that we all have the same 24 hours in the day. Some of us just do a better job of managing ourselves. Here are five tips to help you do that this year:

Here are some time management quotes I really like:

Please share your thoughts on how you get control of your time below.

I went on a personal retreat last week. In addition to all the museum visiting, one of the things I did on my retreat was to reflect on all the changes in my business in 2011 and the big plans I have for 2012. I guess you’ve heard about the Creative Arts Business Summit! That would be my big plan. Do you have big plans for 2012? Why not set a plan to play bigger in 2012? Here are some ways to help you.

1. Set a stretch goal.

I’ve often heard of this as a breakthrough goal. The idea is that once you achieve such a goal, you break through to a new level in your business. Look back to a really big goal you set and how you felt when you achieved it. Could you really go back to how you felt before? Look for a goal that would make a really big difference in your business and focus a little each day until you achieve it. It could be writing that book you keep thinking about or getting your portfolio together and actually contacting galleries to show your work or submitting your teaching proposal to a national show.

2. Take action.

Achieving any goal is all about taking action, whether that’s giant steps or baby steps. Both will get you there. Decide today to take some action each day toward your stretch goal. Write down what you plan to do each day.

3. Track your results and make necessary adjustments.

Every day take time to look at what you accomplished that day. I also like to do a weekly review. When you do this and see yourself moving toward your goal, you’ll build your confidence and keep going.

4. Get support.

Support comes in many varieties. It can be a coach (that’s one of my favorite support systems) or mentor. It can be business friends also growing, and you’ll network and encourage each other. It can be a class environment where you learn something to build your business. And, it can be family members if they understand that you are trying to grow. Be sure the people on your support team are people like you, truly invested in their own success and who want you to succeed as well.

5. Watch your mindset.

This one stops a lot of us. “What we think, we become.” said the Buddha. Take action to eliminate negativity and small thinking from your life. Read or listen to uplifting books, leave affirmations where you’ll see them and start a gratitude journal. These seem like simple steps, and they are. They can have a profound effect on your goals.

Lastly, I want to share my favorite resource for planning my year, Your Best Year Yet! by Jinny Ditzler. It’s the book I took on my personal retreat. I’ve recommended it before and everyone who uses this process finds it valuable. I’ve reprinted the review from last year below.

Please share your thoughts below.

Despite the title of this piece sounding rather Tina Turnerish to me, I’ve been thinking a great deal lately about what I want in a variety of areas. In other words, I’ve been looking for clarity. It’s so easy to get bogged down with all the what ifs and fuzzy thinking. Ever been there?

What do you need clarity on? When I work with some clients, that’s our first step. Clarity is really the foundation of success both in your business and your personal life.

You need to be clear on the direction you are going. What is your end goal? If you don’t know where you’re going, how will you know when you get there?

You need to be clear on who your client is. We can’t be everything to all people, though I do know people who try. In one class I taught, I had a student who wanted to turn every quilter into an appliqué artist. While that was an admirable goal, her time would have been exhausted trying to accomplish this. She would have been more effective targeting beginning quilters to get them started.

You need to be clear on the financial realities of your business. Where does your income come from? What are your expenses? How much do you need to earn to provide support for yourself?

Those are just a few of the many areas that require clarity. I’m sure you can find other areas where you are searching for clarity. It could be something big, like what my coaches call your “Big Why,” or it could be something smaller, like the name of your new pattern.

It’s easy to figure out what you need to be clear on – you hear the muddled voices. How do you find clarity? Here are a few approaches to tune into the right little voice inside so you can listen.

1. Create a vision board. The easy approach is to go through magazines and find things that resonate with you. It could be colors, words, pictures of places you want to visit, quilts you want to make or techniques you want to learn. Glue them onto a piece of poster board and leave it in a place where you’ll see it. I find that just searching for the items to put on my vision board helps me get clearer.

2. Keep a journal. Note your day’s activities, how you felt about what happened, any insights you might have. You might even ask a question and brainstorm on ideas or let the answer just come to you. Go back and read your earlier entries. The more you journal about something, the clearer it becomes.

3. Be grateful. If you are grateful every day, you can start to replace confusion with clarity. I keep a gratitude journal.

4. Spend time alone in nature. You may feel most at peace in a certain type of setting. For me it’s the water. So when I need to gain clarity, I will often sit by the water. Clarity often comes just “being,” and this environment lets me “be.”

5. Let go of the question. Sometimes by no longer putting your attention on something the answer will just come to you.

And, finally remember when I started looking at the letters in the word “success”? For me, the first C is for clarity.

Here’s a quote on clarity from Scottish writer Richard Holloway that I like:

Please share your thoughts on clarity below.

In the Fall issue of The Professional Quilter, Mindy Wylie took a look at the pricing decisions new longarm quilters need to make when starting their businesses. They are also the questions experienced longarmers need to readdress from time to time. If you aren’t a longarmer, these are the same questions you should consider for commission work. And, if you have work completed by someone else, you would want to know the questions to ask. Here’s an excerpt from the issue.

How are you going to price your work? You have three ways to price your work: by the size of the quilt, by the amount of time it takes to quilt it, by the number of bobbins used.

Do you charge differently based on different patterns and techniques? Yes! Take this opportunity to explain the differences to your customer. It is common to have a few different pricing categories, such as edge-to-edge, semi-custom, custom and heirloom. You need to explain what each category is, how each category differs from the others based on time required and skill needed.

Do you give an estimate? Yes. The estimate I give is very accurate, but occasionally something comes up to change it. You’ll need to immediately notify the customer and discuss this with her.

Are there any additional fees? Most longarm quilters have an additional fee for thread used on the quilt. You may also choose to sell batting to your customers. Some longarm quilters add an additional fee for turning the quilt, squaring the backing, piecing backings, repairing seams on the quilt top, pressing the quilt or the backing (or both) and trimming the quilt after the quilting is done. Some of us even offer additional services such as binding or labels.

Once you’ve evaluated the answers to those questions, you can use them to set a pricing schedule and create an order or take-in form.

If you would like to read more of Mindy’s article on pricing your longarm work, it’s included in the Fall 2011 issue of The Professional Quilter and available to IAPQ members. The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. Learn about all the benefits of IAPQ membership here.

Please post your thoughts on this article below.

Is advertising part of the marketing plan for your business? Advertising is used to persuade an audience (your potential or current customers/clients) to take action with respect to your product or service. And that action, if you mean a purchase, can take some time. I’ve read numerous studies that it can take anywhere from 13-17 times for someone to see your ad before they purchase. Much of the initial viewing of your ad puts your name in the mind of the buyer. They begin to recognize your name or brand. Once your name becomes familiar, the prospect moves along a continuum to become a customer and hopefully a long-term client. I think some form of advertising belongs in your marketing plan. When I think about advertising I often go back to the basic questions I learned in journalism school: Who, What, Where, When, Why and How. Here are my thoughts on how they relate to advertising:

If you spend time considering these questions, you’ll be well on your way to an effective advertising plan. Sometime in the next month I’ll look at ways to create an effective ad.

Please share your thoughts and experiences on advertising below.

I had a busy travel schedule in September, and looking into October, I’ve got Quilt Market in a few weeks. The Fall issue of The Professional Quilter is in the mail, and I’ve got lots of loose ends to tie up. I think my “to do” list is a mile long. Plus, I’m busy working with my meeting planner on scheduling our annual meeting for next March. Wow! Just thinking about it adds to my stress level.

I realize that I like to work hard and can easily neglect taking appropriate care of myself. I know I have good intentions but can slack off. How about you? I thought about ways to be sure I put myself in my calendar and thought I’d share some with you. I’d love to get your feedback on how you care for yourself on the blog.

1. Pay attention to your health. October is National Breast Cancer Awareness Month. As a daughter of a breast cancer survivor, I am aware my family history plays some part. Early this week I called and made an appointment for my annual mammogram. All women have experienced the discomfort of the machine, though not many have had the experience of Leigh Anne Jasheway. She won the Erma Bombeck Award for Humor Writing in 2003 for her true story about her first mammogram when the machine caught on fire. Here’s a link the the article, “The First Time’s Always the Worst.”

2. Watch what you eat. Halloween is just around the corner and then we have Thanksgiving followed by Hanukkah and Christmas. It’s easy to get caught up in celebrations and neglect to pay attention to what you eat. And, since most of us work from home, i.e., near the refrigerator or pantry stash or the leftovers, it’s sometimes hard to eat healthy. Eating healthy keeps you energized and you feel better. For me, I try to follow the meal plan in our 5 Simple Steps to Boost Your Business and Boost Your Health. For the month, we’ve marked it down 15% for non-members, 20% for members.

3. Treat yourself to something special. I have a friend who treats herself a couple of times a month at the local bakery where she enjoys a cup of coffee and whatever just came from the oven. As my treat, I scheduled a massage for later this week. Did you know that it’s Spa Week? Spas all across the U.S are offering $50 treatments. Here’s a link to see if you can find one near you.

4. Get some exercise. I’m actually good about scheduling this one. I walk four miles early every weekday morning with my neighbors. They keep me accountable – you wouldn’t want to let down someone who got up before the crack of dawn – and I start my day energized. You don’t have to aim for my level; as little as a 15 minute walk three times a week makes a difference.

5. Get enough sleep. Busy people sometimes think that sleep is optional. Getting enough sleep is crucial to your well-being. I’ve read that six to eight hours is optimal and that you should go to bed and rise at about the same time each day.

6. Add some down time into your calendar. It could be the 15-minute break mid-afternoon where you make yourself a cup of tea and enjoy a magazine or think about your dreams. It could be a quick walk around the back yard or a 20-minute yoga stretch. A break in your day will help you avoid burnout.

As with each of these ideas, scheduling the time is key. If you don’t pay attention to yourself, you will be tired and stressed out. That doesn’t give you the energy required to run your business. So take time to take care of YOU.

Please share your ideas on how you care for yourself below on our blog.