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Posts Tagged ‘creative arts business’

Leverage to grow your creative business

Wednesday, October 31st, 2018

 

You’ve probably heard people talk about leverage. And not the TV show of recent years. Leverage is about using a resource to its maximum advantage.

When I think of leverage in your business, I think of it as a triangle with Time, Money, and Knowledge + Talents + Passion as the three sides. When you start your business, you have all these elements in varying degrees. And likely some are limited.

         TIME (1)

As you grow your business, you begin to have more of each and can use each to its maximum advantage. And, you can leverage other people’s time, money and knowledge, too.

You invest in each of them because you want something back in your business. You have an expectation of a return on this investment.

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7 steps to build your creative arts business

Wednesday, March 14th, 2018

 

Over the years I’ve worked with thousands of creatives. Some were private coaching clients, some came to my Creative Arts Business Summit, some belong to our ICAP Members’ Studio, some attended my classes and lectures, some learned from the magazines I published, and some learned from what I shared in this blog and online.

Regardless of how someone has learned from me, they were introduced to one or more elements of my CREATE! system. This system is how I grew my creative arts business. I go back to it again and again as my business changes.

C = Clarity

What’s clarity got to do with it? Clarity sets the foundation for your business. If you are not clear about where you want to go, what you want to make, who you are trying to serve, etc., you will just not be as successful as you could be. You don’t have to wait until you’re clear on everything to get started, just that as you become clearer and clearer your path becomes easier.

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