Quilt Market can be daunting and overwhelming, especially for the first time attendee. Here are some tips to make your experience more productive.

1. Pack comfortable clothes and shoes. You can easily be on your feet for eight hours or more. Take to heart the Quilts Inc. admonition, “Remember at Market, fashion stops at the knees!”

2. Take some healthy snacks with you, like fruits and nuts. All the booths will have snacks of the chocolate variety and while a bit is fine, you want to be sure to keep your stamina up. Once you start walking the floor, it’s hard to leave. Something new or an old friend catches your eye. That sugar rush just won’t sustain you. And, don’t forget to bring water or an empty water bottle to keep hydrated.

3. Take advantage of the learning opportunities. Quilts Inc. has lectures and classes the day before Market opens and then the mornings and evenings when the vendor floor is closed. This is a wonderful opportunity to take back knowledge to share with your staff and customers and to build your business.

4. Don’t wait in line for Sample Spree. I always check the lines for Sample Spree and often find the same people at the front of the line every show. They get in line at 2 pm for an event that starts at 8 pm. They missed half of the Schoolhouse Sessions. Once the doors open, most everyone in line gets in within five to 10 minutes. Even latecomers get in. Last I heard they weren’t giving a prize for first one in the door!

5. Don’t forget your business cards. You are going to meet shop owners and quilt business owners from around the world in addition to ordering for your business. A good tip is to make a note or two on the back of the card as a memory jogger for when you get home. And, to make it easy for ordering, try printing the information on labels to make filling out forms easier.

6. Start with a plan to shop the floor. Spend time the night before going through the show program, marking those you must see. Set a schedule that includes any appointments you have with fabric companies or distributors. If you are shopping with a group, be sure everyone knows the schedule. Many shop owners walk the floor and collect literature during the first day, go over the material at night and then buy the second or third day. Other shop owners know what their shop needs and buy on the first walk through. Figure out the plan that will work best for you.

7. If you are traveling with a group, be sure you’ve got everyone’s phone numbers programmed in to  your phones. Market is really big, and it’s easy to get separated from your group.

8. Look for ways to connect. Everyone has to have lunch and/or dinner. Look for someone at a table, go join them. You’ll probably pick up a business tip and be able to share one, too.

9. Don’t forget to stop by our IAPQ booth and say hi. We’re in 2413.

Please share your tips on blogging here on our blog.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business. Learn about all the benefits of IAPQ membership and join here.

Quilted Symphony
Gloria Loughman
C&T Publishing; $29.95

If you’ve ever seen Gloria Loughman’s award-winning quilts and wanted to know how she was able to create such wonderful art, you are in for a treat with her book. She goes through the basics of design and composition and color and then focuses on the construction process step-by-step. She covers appliqué, piecing and embellishments, including painting, beading and stitching options. The book also includes four projects and a gallery of student work. I found myself so engaged by the book that I was torn between wanting to look/read more or getting right to my fabric. This is a definite keeper!

Look for the book at your favorite quilt shop or book retailer. Here’s a link to Amazon if you would like to learn more about the book.

Do you have a blog? Blogging can be fun and creative. It can add to your business growth and lets you connect with your tribe. I think that’s the primary reason for blogging: building your community.  Blogging lets you create lasting relationships, and when people know, like and trust you, they are more likely to become your customers. Here are six tips for using your blog:

1. Take your customers on a tour of your studio or shop. I admit that I love to tour other quilters’ studios. In fact, I enjoy it so much, I created a lecture to share the studios I like and feature a studio in each issue of The Professional Quilter for the same reason. And, I love to see the shops I want to visit ahead of time, or maybe just put them on my wish list.

2. Provide information. This can be “how to” or just sharing the latest information on an upcoming show or exhibit. It should provide value for the readers. This helps to establishes you as an expert, the “go to” person on a topic. You can also make offers on your products or provice coupons, etc., but the primary goal should be to provide information.

3. Share yourself, your staff, other professionals. People want to know who they are doing business with. This is your chance to share something about yourself. Let your personality shine. Customers or potential customers also want to know the people that work with you. And, if you have friends who blog, take a turn blogging on each others’ pages. It will help each of you increase your audience.

4. Take advantage of technology to further readership of your ideas. You can connect your blog to Facebook and tweet about your blog. Many of our blog posts originate in this weekly e-zine. They then post to our blog and then to Facebook. I found it interesting that I often get comments on the blog or on Facebook from artists who originally read the material in the ezine.

5. Participate in blog events. Here are just two ideas. Sponsor a blog contest. It could be as simple as asking for input on your latest quilt design, perhaps helping you name it. For a prize, you can offer a copy of the pattern. If you are a book author, create a blog hop. In this case, you find several other bloggers and ask them to review your book. They in turn ask for comments on the post and offer a copy of your book to a random commenter. Each blogger advertises the blogs where your book will be reviewed, so more people learn about other blogs.

6. Be consistent. Bloggers are more successful who keep a constant schedule about blogging. Readers start to rely on you for specific information and will return to your blog for that type of information. Along with consistency comes frequent postings. The more often you post, the more your readership, and in turn your business, will grow. Of course, you have to figure out what works for you. In general, two to three times a week is a minimum.

7. Remember that blogging is one part of a social media strategy for your business. Look for other ways you can connect with your customers, including Facebook, Twitter, YouTube and your e-zine (online newsletter).

Please share your tips on blogging here on our blog.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business.  Learn about all the benefits of IAPQ membership and join here.    

By Tara Reed
Tara Reed Designs; $27

Promotion is key for creative entrepreneurs who want grow their businesses, and part of that is getting press coverage. If you are stumped with how to go about getting the press to notice and write about your art, Tara Reed provides you with the blueprint to follow to accomplish this. Tara, a licensed artist who has created more than 15 lines of fabric in the past three years with South Seas, found herself answering questions from other artists about art licensing, and many of those questions were about getting press. This ebook resulted from Tara’s own experiences and that of her clients. She covers the basics of setting up a press release, what it should include, adding photos, how to distribute your release, creating a press kit and even how to make your website more press friendly.  Even if you’re an experienced press release writer, you’ll add a few tricks to your toolbox so you can become your own publicist. I’ve even comb bound my copy for easy reference.

Here’s a link if you would like to learn more about the book and save $5 off the price of the book.

Each year the International Association of Professional Quilters selects a Quilt Teacher of the Year. Our 25th Teacher of the Year is Lyric Kinard, from Cary, N.C.,  who specializes in surface design and the basic elements of art and design. Here is some insight into Lyric’s teaching philosophy.

What standards of workmanship do you require of your students? What do you do if they don’t attain them?

The only “standard of workmanship” that I ask of students is that they try the technique, give it a fair shot. If it doesn’t live up to some impossible standard in their head after one try, they may then say, “I’m still learning this,” “I need more practice” or “I might just have learned that this isn’t the technique for me.” The only thing I don’t allow is the “I can’t” mentality. Beginners often compare themselves to those who have already put in many hours learning and mastering a technique then feel discouraged by their outcome.

How do you encourage creativity in your students?

I never tell students what they should do when creating a work of art. I ask question after question after question until they find the answers for themselves. Helping students to gain confidence in their own creative choices is one of my greatest goals.

How do you encourage students’ further growth in quilting, beyond the formal class?

Everything I teach is geared towards giving the students the tools they need to grow and develop their own creative abilities. Sometimes the techniques are simply tools to help them achieve the vision in their minds. Sometimes it is opening and freeing their minds and hearts so that they are able to give themselves permission to experiment without fear of failure. I teach that failure is simply a learning process and often a necessary step on the road to great and creative works.

What do you feel is your greatest contribution to the field of quilting?

I’ve recently authored the book Art + Quilt: design principles and creativity exercises. In it I express my firm belief that art can be learned and that creativity is present in every person. It takes time and effort, but it can be done. If I am able to help quilters to reject the inner critic that keeps them from experimenting and moving forward, if I can help them embrace and encourage their inner artists, that is all I can hope to accomplish, and it will be enough.

You can read more about Lyric in the Spring issue of The Professional Quilter, the journal of the International Association of Professional Quilters. The journal is available to members, and you can join here.

Please share your comments here.

501 Quilting Motifs: Designs for Hand or Machine Quilting
From the Editors of Quiltmaker Magazine
Martingale & Co.; $24.99

“Quilt as desired” can often leave you wondering exactly what quilting design works with your quilt top. What style is it? Do you want to enhance or contrast the lines of the quilt top? How much quilting do you need? Those questions and more are answered in this collection of quilting designs from 26 years of Quiltmaker. The motifs are shown as a single design, put into corner triangles, border strips with corners and squares in various sizes.The book has a hard cover with a spiral binding, which makes using the patterns easier. In addition to an index of designs alphabetically, a size index is included that shows designs in various size squares, rectangles, triangles and borders. If you are looking for inspiration for a design for your next quilt, this is a nice collection.

Look for the book at your favorite book retailer. Here’s a  link to Amazon if you would like to learn more about the book.

How do you back up your computer data? I’ve always used an external drive.  Luckily, the time I did have problems, the tech guys at my local Apple retailer were able to save my data. In the Winter issue of The Professional Quilter, tech columnist Gloria Hansen wrote about “cloud” backup services. Here’s an excerpt from that column.

In a 2008 column, “Preparing for the Hard Drive Crash,” I wrote how it’s not a question of if a hard drive will cash, but when. Hardware failure continues to be the number one reason that data is lost; human error comes next. Even having an external drive is no longer enough. We have all learned that the worst does happen – fire, flood, hurricane, burglary. In in that situation, your external backups may also be gone. Enter online backup.

The vast majority of today’s computer users use the Internet on a regular basis. Higher speed connections and the regularity of web use make online storage an excellent way to supplement your external backup, and in some cases replace it entirely. You may have heard “backing up to your cloud” or “accessing your cloud” or similar. This simply means putting information on a remote server via the Internet. Using online storage offers advantages. The facilities are secure, the data is encrypted and password protected, and many services continually monitor data to ensure that there is no corruption or loss. Many services are cross-platform, meaning you can transfer data from a Windows OS to another, such as a Mac OS. Some also offer mobile access such as apps for iPhone, iPad, and Android.

All online backup services generally work in the same way. You sign up for a service, pay for rental space on the company’s server, select a password,  download the needed software from the service, select what you want to back up, and run the program. After the initial upload, incremental backups of new and changed data are automatically done on a regular basis. This eliminates the fear that you forgot to backup.

Services to consider include Carbonite, SugarSync and Mozy. You might also consider a bootable external backup of your data using SuperDuper on a Mac or Acronis True Image Home on a PC.

While many people will be happy with only using an online backup service, keep in mind that it is possible that you will not have an Internet connection when you need your data. Another drawback is that most services only backup data, so be sure to have a backup of your operating system and program, including serial numbers.

Using an online backup service will give you some peace of mind. Keeping your data both in the clouds and on the ground in some kind of external drive will add another layer of security and convenience. Either way, if the worst happens, you’ll be ready and running.

Please share your experiences with cloud storage on our blog.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business.  Learn about all the benefits of IAPQ membership and join here.

Art + Quilt
Lyric Kinard
Interweave Press; $26.95

Lyric Kinard introduces her book by telling you it is not intended to teach you all you need to know about art. Rather her goal is to give you a solid foundation upon which to build your art. Lyric begins by introducing you to the elements of art: texture, shape, line, color and value. With each she includes ideas for gathering inspiration and then provides exercises to develop your skills. She follows the same format – information, gathering inspiration and working through exercises – as she tackles the principles of design: unity and variety, focal point, balance and symmetry, scale and proportion, depth and space, motion and rhythm. While understanding the basic concepts of art is key, ongoing practice is essential if you expect to develop as an artist, and Lyric offers a number of 30-minute challenges to get you on your way. What I found quite valuable was the discussion on evaluation and critique, whether self- or group-focused. If you want to work with others, Lyric offers guidelines for setting up a critique group and suggests elements to consider for a variety of quilts. She goes further to offer critiques of 17 of her own works. Understanding and practicing the concepts Lyric presents will help you improve the look of your quilts. You’ll also appreciate her easy-going, comfortable style and the hardcover, spiral binding so you can open the book flat while you work.

Look for the book at your favorite book retailer. Here’s a link to Amazon if you would like to learn more about the book.

Delivering Happiness
Tony Hsieh
Business Plus; $23.99

Subtitled A Path to Profits, Passion, and Purpose, these are the lessons Tony Hsieh, founder of Zappos, learned in business and life. It’s a quick read, and I found the book offered some valuable lessons, particularly on creating a company culture, including core values, and delivering “WOW” through service. In the final analysis, Tony offers his belief that we are all after the same end goal, and that is happiness. If we keep asking ourselves “Why?” about our goals, we’ll end up with wanting to be happy. I can see this is so true when I think about why so many of us quilt or make art. It makes us and the recipients happy.

Look for the book at your favorite book retailer. Here’s a link to Amazon if you would like to learn more about the book.

Last week I signed up to work with a new mentor, Fabienne Frederickson, when I joined her Platinum Coaching Program. Fabienne is known as the “Client Attraction Mentor on Marketing & Mindset.”

I’m a big believer in seeking help from mentors for business and personal growth, and I can’t wait to see where I go in the next year. Here are five good reasons to work with a coach or mentor.

1. A coach helps you think and play bigger. Because a coach isn’t involved in the nitty-gritty aspects of your business, she doesn’t get bogged down in your day-to-day details. She can see the big – and bigger – picture. This is particularly enhanced with a mastermind group. I’ve been amazed at how large my coaches and mastermind partners want me to play. Yes, it can be scary, but once you start thinking big, it’s impossible to go back.

2. A coach can keep you accountable. Your coach can help you keep on track by having you report weekly on your accomplishments. She’s able to help you make a commitment and stick to it. One of my coaching clients remarked that she’s accomplished more in the first two weeks than she did in six months and attributes it to having to be accountable to me on a weekly basis.

3. A coach can be another source of creative ideas and feedback. During one of our monthly calls recently, someone asked for a suggestion about how to do a video of her machine quilting studio. It was easy for me to think about how to approach this, and she loved the idea I came up with. It’s always easier to look at someone else’s business, and a different perspective can make the difference.

4. A coach can help you create your vision and, more specifically, a road map to get there. We all have dreams. Accomplishing them is something else. A coach can help you get clear about what’s important to you and set a plan for achievement.

5. A coach can help you build on your strengths, learn how to attack obstacles, and look for opportunities to grow your business. Yes, we all have roadblocks to growth, business or personal. A coach can help you identify what is hindering your progress and help you focus your thinking process toward growth.

6. A coach is also your personal cheerleader, ready to encourage and motivate you toward your goals.

In the end what a coach does is challenge you to be your best. And, if you put your best self out there, you’ll grow, both personally and professionally, and you’ll help more people.

I love this quote from Marianne Williamson about playing big, letting our lights shine. Perhaps you can relate:

I love this quote from Marianne Williamson about playing big, letting our lights shine. Perhaps you can relate:

Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure. It is our light,
not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous,
talented, fabulous? Actually, who are you not to be? You are a child of God.
Your playing small does not serve the world. There is nothing enlightened about
shrinking so that other people won’t feel insecure around you. We are all meant
to shine, as children do. We were born to make manifest the glory of God that is within us.
It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously
give other people permission to do the same. As we are liberated from our own fear,
our presence automatically liberates others.

Please share your thoughts on our blog and if you are interested in exploring our coaching program, here’s a link.

The International Association of Professional Quilters offers resources and networking opportunities for you to create a success from your quilting business.  Learn about all the benefits of IAPQ membership and join here.