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Archive for the ‘Planning’ Category

7 Steps for Success After a Workshop

Wednesday, May 2nd, 2018

 

This week a fabulous group of creative professionals from across North America joined me for our annual Creative Arts Business Summit. They spent three days working on, rather than in, their businesses. They learned new social media strategies, ideas for improving SEO, how to build and nourish customer relationships, plus lots more. By the end of the three days, they all left with a tremendous support network and a revenue plan for the year as well as a 90-day plan to move forward.

When was the last time you attended a workshop, returned excited only to get stuck with what to do first? I know it has happened to me. So much on my list and a sense of overwhelm happens. How do you figure out where to start? Here are some thoughts that will work whether it is a business workshop or an art workshop.

Make a list of the top 5 ideas you got

If you kept a list of the ideas you got at the workshop, it’s probably lengthy. We have an “Aha” page plus insight pages for each of our workshop days at CABS included in a workbook. I know everyone ended up with a lot more than five ideas.

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Move the Needle in Your Creative Arts Business

Wednesday, April 25th, 2018

For many of us, moving the needle may have different connotations, especially since so many who read this blog sew. Today I want to talk about moving the needle forward in your business. All of us get stuck. Sometimes it’s just a simple tweak that can get the machine moving again. Sometimes it is something bigger that you need to do to move your business to the next level. Here are nine ways that will help get you moving and bring in cash to your business:

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How will you celebrate?

Wednesday, March 7th, 2018

Do you regularly celebrate your accomplishments? I am not surprised if you don’t. Many entrepreneurs are so focused on what is next that they do not take the time to appreciate what they have accomplished. That is why most of my clients and students take time weekly to look at what they accomplished and celebrate that. It is part of their weekly Success and Strategies Summit.

The process

What exactly is the Success and Strategies Summit and how do you have one? It’s a process where you look back at your week, plan the next week, and celebrate your accomplishments.

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Small Steps to Success

Wednesday, January 3rd, 2018

 

It’s the start of a New Year. If you’re like most people, you are gung-ho to accomplish something this year.

If you’re like most people, that gung-ho-ness starts to wane. That’s why gym memberships sell out at the holidays, the gyms are packed in January, and then the regulars heave a sigh of relief when all the resolution-setters give up. Life sets in and you don’t have a plan to stay on track.

Resolution realities

According to the Marist Poll, of those who make a resolution for 2017, 68% said they kept at least part of their promise. And 44% of Americans are likely to make promises to themselves again for 2018. If you are a resolution maker, you want to keep up the tradition, it seems.

Last year, being a better person (16%) was followed by losing weight and exercising more (both at 10%). Seven percent resolved to spend less money, improve their health, or eat healthier. Forty-three percent mentioned another resolution.

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Out with the old. In with the new!

Wednesday, December 20th, 2017

It is less than two weeks until the end of 2017. To me, this year just flew by. While this does not seem like a lot of time, especially with all the busy holiday activities, you can still take positive actions to end your year right and get a head start on 2018. Here are seven tips that I am taking to heart:

Don’t wait until Dec. 31 to check your financials.

Do you need to follow up on any late invoices if you want the income to be in 2017? Do you need to defer the income until 2018? Do you need to make any expenditures by year end? What tax consequences should you be aware of? A quick call or email to your accountant could make a difference, particularly as we are unsure of the new tax plan.

If you do not have a giving plan in place, consider starting one before the end of the year.

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Are your “real” priorities in your calendar?

Wednesday, June 14th, 2017

 

Do you ever struggle with aligning your priorities with your actions? Beth, one of my clients, was recently struggling with this. She told me that her family was her priority, yet she was barely fitting them in around her business, rather than the other way around. She was taking on more commissions and at the same time increasing her output for exhibitions at galleries.

In reality, your priorities are defined by how and where you spend your time. By that definition, family was not Beth’s number one priority.

To get clearer on your priorities, during the next few weeks develop a list of your needs, wants, and values. “What’s the difference?” you ask.

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Thank You for Your Business!

Wednesday, March 1st, 2017

When was the last time you sent a letter via the US Postal Service to thank someone? When was the last time you received one?

I know that today we are all about digital. However, I think you are missing the boat if you don’t add some higher touch activities to your marketing and/or customer service efforts. By marketing, I don’t mean selling. I mean inviting people get to know, like and trust you.

Personal hand-written notes are the perfect way for you to build that connection. A simple note only requires a few of minutes of your time and a first-class postage stamp.

The rewards for both parties are way beyond that. You will feel good doing this. The recipient will feel appreciated. I’ve seen examples of people sharing their thank you notes on social media or in their blogs, making even more people feel good. What a great example of word-of-mouth marketing. Remember, the more people learn about you, the better.

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Can’t Choose Between Thai and Italian for dinner?

Wednesday, February 15th, 2017

 

Last week one of my clients was talking about how worn out she was from making decisions. The decisions themselves might seem small to you. Cathy had to decide between frames for her latest pieces of art, choose a brand of paints to use with a new project, find a photographer to shoot headshots for her website, set a time for an appointment for a potential gallery showing, and consider whether or not to book time for an art retreat. Now it was time to choose an outfit for her gallery opening.

Cathy had made lots of decisions and wasn’t ready to make another. She told me she was opting for an old outfit from the back of her closet. It didn’t fit that well and didn’t showcase her artistic brand in its best light. She said that she just didn’t have the energy to go the store and get something special to wear.

Seems kind of silly on the surface. She had made what we might think of as everyday decisions for her business. The final decision about her outfit was an important decision in her ongoing quest to build a brand, yet she was stuck. I told her she was likely suffering from decision fatigue.

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Do You Have a Don’t-Do List?

Wednesday, January 4th, 2017

It’s January. A New Year. Open to lots of possibilities.

I know you are as excited as I am about those possibilities and all that you are going to create this year. If your list is like mine or my clients, it’s lengthy. And you are excited about tackling all of it — right now. You want the rewards and the feeling of accomplishment. To do that you probably have lists of all the action steps and milestones for each goal. And you are ready to dive in.

Stop. Ask yourself what is standing in your way to accomplishing those goals in the time you want. I know we all sabotage ourselves with our mindset. I’m talking about more concrete, every day ways that stop us. Here are some examples. Checking Instagram about 10 times a day rather than sticking to your time block for your next design. Snacking on sugary treats when you get bored. Checking email every 15 minutes, or even more often. Not making time for self-care, including exercise, so you have energy when you need it. Can you imagine what you would accomplish if you didn’t have your smart phone sitting right next to your desk?

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Lose the New Year’s Resolutions!

Wednesday, December 28th, 2016

What’s In a Word?

Many people choose a “word” as a focus tool for the year. I have been doing this since probably 2005 when Kathy, the owner of the yoga studio where I practiced, passed around a basket with words. I chose “openness.” At the time I asked if I could pick a different word. After all, the woman next to me chose love, which seemed like a much better word. I remember Kathy telling me that I was stuck with openness because the word had chosen me.

I went home, taped the word onto my computer, and let it be an anchor as I went through the year. Looking back, I know that this made a tremendous difference in my year.

What it did was allow me to focus on being a person who was more open to opportunities, more open to challenges, and more open to other people. It required me to “be” or work on “becoming” a certain person.

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